As a Product Marketing Manager focused on Axon's software portfolio, with initial emphasis on DEMS, AI, and productivity workflows, you will define how high impact software initiatives are positioned, launched, and adopted in market.
You will work closely with Product, Sales, Demand Generation, and Communications partners to bring new capabilities to market, support pipeline growth, and drive meaningful adoption across Axon's software platform, the fastest-growing part of the entire product portfolio.
Develop positioning and messaging frameworks for high impact software initiatives, including DEMS and productivity workflows.
Lead go‑to‑market planning and execution for launches, releases, and campaigns
Enable broader product releases through reusable frameworks and guidance
Create and maintain a focused set of high impact sales enablement assets, including pitch decks, battle cards, one pagers, and playbooks.
Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives
Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy
Support content development including case studies, web copy, and campaign messaging
Track performance and adoption metrics to refine and optimize GTM efforts
What You Bring
5+ years of experience in product marketing or closely related roles
Experience marketing complex SaaS, platform, or workflow‑driven products
Strong written and verbal communication skills with executive‑level clarity
Proven ability to partner cross‑functionally and drive alignment
Analytical mindset with comfort using data to measure and improve outcomes
Alignment with Axon's values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor
AI Expectations in This Role
You'll leverage AI to support narrative development, competitor tracking, and persona-based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon's Values
Aim Far - You define and communicate the future of digital evidence and records
Win Right - You advocate for solutions that serve both agencies and the public
Own It - You own GTM outcomes, clarity, and team performance
Join Forces - You collaborate with empathy, urgency, and clarity
Be Obsessed - You care about the workflows that power safer communities
Expect Candor - You deliver honest feedback and create strategic alignment
90 Days at Axon
First 30 Days
Deep dive into Axon's software portfolio, with initial focus on DEMS AI, and productivity workflows, including customers, use cases, and existing GTM frameworks
Build relationships with Product, Sales, and Marketing partners across software teams
Understand prioritization model and where Product Marketing has full ownership vs enabling the product and sales teams
First 60 Days
Own messaging or GTM execution for priority software initiatives, aligned to current business priorities
Deliver targeted improvements to sales enablement, positioning, or customer-facing narratives
Apply scalable templates and frameworks to support product-led releases
90 Days and Beyond
Lead GTM execution for high-impact software launches and in-market adoption efforts
Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging
Establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource-constrained environment
Work Location
Benefits that Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for
Benefits
401(k)Remote work optionsParental leave
Additional Information
Join Axon and be a Force for Good.
At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Axon · Scottsdale, AZ