Director, Catalog Marketing (Pop/Rock)

About the role

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How We Lead We are seeking an experienced Director, Catalog Marketing to lead strategy, planning, and execution for catalog artists and repertoire across the Pop/Rock Interscope ecosystem. This person will serve as a central driver of catalog initiatives-developing long-term strategic marketing plans, managing release schedules, coordinating closely with frontline labels, and creating innovative moments that maximize visibility, consumption, and cultural relevance for catalog artists. This role requires a deeply strategic and highly organized marketer who understands catalog lifecycle strategy, audience development, digital culture, and long-term artist brand building. The ideal candidate is proactive, trend-aware, and able to manage large volumes of information, deadlines, and creative ideation while keeping all cross-functional teams tightly aligned. How You'll CREATE Catalog Strategy & Execution Develop and execute comprehensive catalog marketing strategies for priority artists and repertoire across the Interscope catalog. Build long-term plans that drive sustained consumption, discovery, and cultural relevance across streaming, social, and commercial platforms. Lead ideation and execution for catalog initiatives, tentpoles, anniversaries, viral moments, and long-tail campaigns that strengthen artist brands and deepen fan engagement. Ensure catalog releases and activations are positioned for maximum impact across all platforms and partners. Strategic Ownership & Leadership Act as the strategic driver for catalog marketing-ensuring the entire team is aligned on priorities, responsibilities, and departmental goals. Maintain ongoing communication and hold teams accountable for deadlines. There is no margin for unclear direction, missed dates, or delays. Manage and maintain the LIVE 12-month catalog schedule-anticipating opportunities, identifying gaps, and planning multiple steps ahead. Own the catalog marketing budget, ensuring efficient planning, forecasting, and ROI-driven decision-making across campaigns. Cross-Functional & Frontline Collaboration Work in lockstep with frontline label teams to ensure catalog strategy aligns with frontline initiatives, artist brand arcs, and long-term career plans. Collaborate with A&R, Digital, Creative, Commercial, International, Revenue, and Artist Management to support catalog priorities and artist storytelling. Serve as the connective tissue between catalog and frontline teams-ensuring all stakeholders understand timelines, deliverables, and campaign objectives. Proactively communicate progress, performance insights, risks, and pivots to leadership and artist teams. Proactive Ideation, Planning & Campaign Development Stay deeply on top of catalog key dates, historical anniversaries, music moments, cultural milestones, and content opportunities. Drive constant ideation for catalog artists, developing smart, creative, innovative ideas to elevate catalog visibility and break into cultural conversation. Lead campaign development for catalog tentpoles, reissues, bundles, merch, content drops, DSP activations, or special projects. Develop content-forward strategies that amplify artist legacy and attract next-generation fans. Trendspotting, Data Insights & Cultural Intelligence Be highly in tune with trends-especially TikTok-and identify opportunities to create, accelerate, or capitalize on viral moments. Monitor audio trends, fan behaviors, algorithmic spikes, and cultural cues to inform rapid-response or long-tail catalog strategy. Use consumption data, social trends, streaming patterns, and platform insights to shape campaigns and optimize performance. Bring Your VIBE 6+ years' experience in Catalog Marketing, Product Management, or Music Marketing at a label, distributor, or management company Strong understanding of catalog lifecycle marketing, DSP editorial strategy, streaming behaviors, and long-term audience development Demonstrated ability to plan and drive marketing strategy, execute complex projects, and manage multiple stakeholders Creative thinker with a track record of developing innovative and culturally relevant ideas for catalog or frontline artists Highly skilled in communication-must be clear, proactive, and assertive across teams and partners Deep familiarity with DSP and social platform trends (Spotify, Apple, YouTube, TikTok, SoundCloud, etc.) Strong presentation, writing, and cross-functional coor