Manage global execution of a client's international sponsorship portfolio, ensuring full use of all available assets
Drive partnership strategy, leveraging an in-depth understanding of the property landscape to identify areas of opportunity and optimization for clients
Collaborate with an international agency team delivering regional brand programs to support global partnerships
Communicate with senior clients to ensure ongoing satisfaction and collaboration
Oversee relationships with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
Manage teams developing key documents, including activation plans and POVs, to client-ready status
Demonstrate knowledge of the full marketing mix, including social media, content marketing, influencer strategies, and promotional campaigns
Lead full-service activation campaigns and events from end to end
Maintain oversight of all activation programming, including annual and per-event budgeting, in line with internal guidelines
Support negotiations with local, national, and global rightsholders on behalf of clients, securing win-win agreements that exceed expectations
Travel as required, including some weekends and possibly holidays, depending on client assignments
Requirements
7+ years of experience in sponsorship consulting, sports marketing, or brand partnerships
Direct experience working with Formula One, motorsports, or comparable global sports properties (e.g., Olympics, golf)
Experience advising brands, agencies, or teams on sponsorship strategy and activation
Proven experience creating and presenting strategic decks to senior client stakeholders
Experience leading and mentoring junior team members
Bachelor's degree or equivalent professional experience
Skills & Competencies:
Sponsorship strategy and consulting
Knowledge of the Formula One ecosystem and rightsholders
Client communication and presentation
Strategic storytelling and deck development
Cross-functional collaboration
Team leadership and coaching
Benefits available with this position include:
Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and
Benefits
Health insuranceDental insuranceVision insurance401(k)Remote work optionsFlexible scheduleParental leave
Additional Information
Job Description:
MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to create something worth noticing, engaging with, liking, sharing, and remembering. We leverage deep insights and our network of seasoned and creative team members to create impact between properties, fans, and brands. MKTG S+E is part of the broader dentsu Sports International network.
MKTG Sports + Entertainment is looking for an experienced Director, Sponsorship Consulting to join our team and help drive client satisfaction and growth across a global brand client, with a focus on Formula 1. You will work with clients and partner with teammates to implement global sponsorship marketing strategy, activations, asset management, and measurement. Successful candidates will have direct experience leading integrated teams delivering high-profile brand partnerships and activations on either the brand, agency, or rightsholder side. You will report to the Vice President, Sponsorship Consulting and play a lead role across international agency account teams.
Dentsuaegis · NY