Creator Senior Executive (YouTube platform), Creator Growth

Responsibilities

• Creator Growth & Monetization:
• Drive Youtube Revenue targets through creator incubation and monetization with brands.
• Develop the strategy for identifying and recruiting high-converting creators (KOCs) at scale. You determine the right mix of creators for each client and each campaign.
• Analyze content and channel performance (Views, Long/ Short form Videos, Affiliate Videos, etc). Identify underperforming creators and replace them; identify high performers and double down on them.
• Grow and manage emerging content creators at scale to match brand client demand and platform strategy.
• Creator Engagement & Operational Excellence:
• Build and maintain strong relationships with creators, agencies, and brand clients to increase creator commercial value mapping with brand campaigns for the highest client satisfaction.
• Ensure smooth internal coordination across regional teams and cross functions: BD, account, etc...
• Contribute to strategic partnership with key platform partner, YouTube, and incremental revenue initiatives such as branded creator IP.

Requirements

• 3-4 years of experience in MCN, Affiliate Marketing , and Social Commerce roles.
• Experience working with KOLs, KOCs, artists, talent managers, agencies, or brands.
• Deep understanding of YouTube and all YouTube programs: YouTube Shopping, YouTube Shorts, and monetization .
• Proven ability to manage multiple stakeholders and drive performance targets.
• Strong communication in English and Vietnamese, and relationship-building skills
• Ability to work under pressure and meet revenue-driven KPIs.
• Proficient in both verbal and written English.
• Existing network content creators within entertainment, lifestyle, music, or commerce.
• Strategic mindset with data-driven decision-making.
• Entrepreneurial spirit and ownership mentality.
• Experience in affiliate marketing or the creator-to-commerce model is a plus.
• Why You'll Love It
• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year)
• Private Health Insurance
• TGIF, monthly birthday, and other fun events
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international and dynamic environment

Benefits

Additional Information

(Senior) Executive, Creator Management will be responsible for sourcing, onboarding, and growing high-potential creators within AnyMind network, with a strong focus on Youtube monetization and scalable content strategies. In this role, you will be responsible for driving Youtube revenue including Youtube Adsense and YouTube Shopping . You will build and maintain a high-performing network of creators (KOLs/KOCs) who generate engaging content views and sales.

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