Chief Marketing Officer

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Additional Information

The Chief Marketing Officer (CMO) is a key executive leader responsible for defining, elevating, and protecting the BHC brand while driving demand across the portfolio. This role shapes how BHC is experienced, perceived, and chosen as a leading luxury hospitality brand rooted in Charleston. The CMO leads brand strategy, marketing, social media, and public relations, ensuring that storytelling, creative, and brand positioning translate into measurable awareness, engagement, and demand. DUTIES & RESPONSIBILITIES: Brand Strategy & Positioning Market the brand strategy for BHC, positioning the portfolio as a cornerstone of Charleston's hospitality landscape and a recognized luxury brand. Serve as the steward of brand identity, ensuring all properties reflect their distinct personality with a cohesive narrative rooted in Charleston's culture. Partner closely with the Brand Director to steward BHC's brand identity across all properties, ensuring alignment between marketing strategy and creative direction. Serve as the commercial and market-facing counterpart to the Brand Director-translating brand vision into demand-generating campaigns, media narratives, and audience engagement strategies that reinforce each property's distinct identity within the broader portfolio. Social Media & Cultural Relevance Lead a best-in-class social media strategy that captures the essence of Charleston while engaging a luxury audience. Identify and activate emerging trends, platforms, and creators to ensure the brand remains culturally relevant and visible. Partner with influencers, tastemakers, and cultural figures to expand reach beyond the local market. Demand Generation and Revenue Partnership Partner closely with the Chief Sales Officer to align marketing and revenue strategies Ensure marketing efforts drive awareness, consideration, and demand across hotels, restaurants, entertainment, and future assets Support new openings, activations, and seasonal programming with integrated campaigns that convert to business results Establish clear handoffs and accountability between marketing and sales functions Support the group sales channel through targeted marketing initiatives including content development, digital collateral, trade presence, and campaign strategies that position BHC's meeting and event offerings within the luxury corporate and social market. Ensure the meetings and events value proposition for The Charleston Place and The Cooper is market-facing, media-supported, and competitively positioned. Public Relations & Storytelling Direct all public relations efforts, positioning BHC and its properties within top-tier local and national media. Cultivate relationships with leading travel, lifestyle, and luxury publications to establish BHC as a must-visit destination brand. Drive storytelling that highlights Charleston as a destination while elevating BHC's role in shaping its future. Lead executive visibility and thought leadership to position BHC as an influential voice in luxury hospitality. Oversee crisis communications with a focus on protecting brand reputation at the local and national level. Select, direct, and evaluate external PR and marketing agency partners, including the agency of record, ensuring agencies are aligned to BHC's brand standards, property-level priorities, and portfolio-wide narrative goals. Establish clear performance expectations, manage agency relationships as strategic extensions of the internal team, and hold partners accountable to measurable outcomes. Integrated Marketing & Campaigns Develop and execute integrated marketing campaigns that drive local engagement and broader brand awareness. Ensure marketing initiatives reflect the unique identity of each property while reinforcing the strength of the BHC portfolio. Partner with property teams to create experiences and activations that resonate with Charleston locals and visitors alike. Collaborate with the VP of Programming & Experiences and Brand Director to ensure the programming calendar is developed with market visibility in mind- providing consumer insight, cultural trend analysis, and media opportunity identification that shapes programming into newsworthy, demand-driving activations. Ensure BHC events, cultural partnerships, and guest experiences are positioned and amplified to reach both local audiences and destination travelers. Partnerships & Destination Leadership Establish strategic partnerships that elevate BHC's presence within Charleston and extend its reach into luxury, cultural, and travel markets. Collaborate with local institutions, artists, and cultural leaders to authentically represent Charleston. Align with like-minded brands and platforms to expand visibility and credibility. Digital Marketing & Owned Channels Lead BHC's digital marketing strategy across paid, owned, and earned channels-including paid search, paid social, display, email, and SEO-ensuring digital investments are optimize

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