Translate national brand strategy into regional and local market programs including Heinz Verified expansion and activations across key verticals including sports & entertainment, hospitality, and colleges & universities.
Adapt brand extensions and partnership initiatives into locally relevant activations
Identify opportunities to move with speed and agility to activate against real-time and cultural moments in market
Ensure programs align to broader business priorities while reflecting the needs of the assigned region
Bring Forward Local Insights and Trends
Serve as the local market expert for the assigned region, with a strong understanding of emerging trends, competitive activity, and operator insights
Identify opportunities to shape more relevant and impactful programs based on market intelligence
Provide local learnings and recommendations to strengthen future activations and partnership efforts
Bring Brand Extensions and Partnerships to Life
Lead execution of brand extensions and partnership activations across the assigned region
Partner with internal and external stakeholders to deliver programs that are operationally strong and locally relevant
Develop and strengthen relationships with customers and operators to support long-term partnership success
E nsure activations resonate with operators and support strong in-market impact
Deliver Flawless Program Execution
Serve as the key marketing partner to local Sales teams, agencies, customers, and operators
Provide local support to help ensure executional excellence across programs and initiatives
Monitor quality of execution and address issues quickly to keep programs on track
Ensure contractual compliance across programs, partnerships, and market activations
Partner Cross-Functionally
Work closely with Marketing, Sales, and cross-functional teams to align priorities and execute integrated plans
Build strong partnerships that support effective planning, communication, and delivery
Connect field feedback back into broader marketing strategy and planning
Requirements
Bachelor's degree in business, marketing, or a related field required; MBA with a marketing focus preferred
5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG Sales, or related commercial roles
Foodservice experience preferred
Strong ability to influence and build credibility at all levels, internally and externally, to align decisions with customer and business needs
Creative mindset with the ability to develop impactful marketing integrations and locally relevant activations
Strong strategic thinking skills, with the ability to develop marketing strategies aligned with business objectives
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners
Proven ability to move with speed and agility, respond to changing market dynamics, and activate against real-time opportunities
Must be able to prioritize with impact, focusing time and resources on the opportunities that matter most
Strong problem-solving and analytical skills, including the ability to interpret trends, insights, and quantitative data to inform decisions
Ability to balance creativity with business needs to deliver relevant, impactful activations
Strong organizational agility, with the ability to navigate formal and informal channels to move work forward and remove roadblocks
Self-starter mentality with a positive, results-oriented approach
Advanced proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
Must be willing and able to travel up to 50 % for business, including meetings, site visits, and collaboration sessions with customers
Who Will Succeed in This Role
This role is a strong fit for a marketer who can simplify the complex, move with speed and agility, and translate strategy into action at the market level. The right candidate
Additional Information
Job Description
Sr. Manager, Field Marketing
Position Summary
The Sr. Manager, Field Marketing will be the regional f ield marketing lead for one of four U.S. regions - Northeast (New York/ New Jersey) , Southwest (Los Angeles), Midwest (Chicago) , or Southeast (Atlanta/Orlando). This role is responsible for translating national strategy into relevant, impactful regional and local market programs that bring brand extensions and partnerships to life.
This individual will serve as the local market marketing lead for the assigned region, partnering closely with Kraft Heinz Away From Home Brand, Marketing, Sales and equipment teams , as well as internal stakeholders and external customers and operators to deliver strong activation plans with executional excellence. The role requires a balance of strategic thinking, local market insight, creative problem solving, and hands-on execution to help drive business impact in market.
Heinz · Virtual