Senior SEO and GEO Specialist

External

Soti · Mississauga, Canada – Meadowvale Office (hq)

Full-timeHybridToday

AgileClusteringContent MarketingCross-functional CollaborationIoTSEO

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About the role

At SOTI, we are committed to delivering best-in-class mobile and IoT device management solutions. We are looking for out-of-the-box thinkers that appreciate the art of creating great software. To us, being visionary is more important than doing things the way they've always been done. What's in it for you? The People - From our humble origins in our founder's basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in, a culture that emphasizes personal growth, continuous innovation, and fun. The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big! The Technology - You'll get the chance to work with leading-edge technologies and take on complex and interesting projects as part of highly collaborative and agile teams. You will work alongside SOTI's partners which include leading tech giants that will keep you on the cusp of emerging technologies.

Responsibilities

Next-Generation Organic Discovery

Boost SOTI's visibility across LLM chatbots (ChatGPT, Bing Copilot, Google Gemini, Grok, etc.) by optimizing web presence, implementing strategic structured data, and developing content specifically designed for AI discovery mechanisms

Stay ahead of evolving AI algorithms and discovery mechanisms, continuously adapting and refining strategies to capitalize on emerging organic channels

Leverage insights from competitor analysis and SERP trends to identify opportunities and continuously optimize for both traditional and AI-based search results

Grow SOTI's presence on third-party review sites (G2, Capterra, etc.), driving more reviews and strategically converting those reviews into qualified leads and sales opportunities

Traditional Search Engine Optimization

Improve SOTI's organic search performance by identifying high-intent keywords, analyzing search intent, and developing a comprehensive content strategy aligned with customer journey stages

Audit, monitor, and optimize search engine indexing and ranking performance across global markets using tools like SEMrush, MOZ, Google Search Console, Ahrefs, and other enterprise SEO platforms

Conduct comprehensive technical SEO audits including site architecture, crawlability, Core Web Vitals, mobile optimization, and schema markup implementation

Lead on-page SEO optimization efforts across landing pages, blog content, resource hubs, and product pages to maximize relevance and click-through rates

Develop and execute backlink acquisition strategies, including digital PR outreach, strategic partnerships, and content marketing initiatives to improve domain authority

Implement advanced SEO strategies such as topical authority building, content clustering, pillar-cluster models, and semantic SEO optimization

Demand Generation & Lead Conversion

Develop and execute strategies to drive demos, trials, and contact inquiries from soti.net through organic channels and apply a demand generation lens to all SEO initiatives

Align with marketing teams to identify high-intent keywords and target audiences, ensuring content strategy supports the full buyer journey and accelerates conversion

Monitor and analyze lead attribution across organic channels, connecting search traffic to pipeline and revenue to demonstrate SEO's business impact

Work with content, product marketing, and web teams to ensure all content is optimized for organic discovery while maintaining focus on converting traffic into qualified leads

Cross-Functional Collaboration & Strategy

Collaborate closely with Paid Search and Web teams to ensure cross-channel cohesion, identify keyword insights from paid campaigns, and share learnings to improve overall performance

Partner with content, product marketing, design, and development teams to align SEO s

Senior SEO and GEO Specialist

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