Oversee and continuously improve cross-departmental and cross-functional marketing operations processes and workflows, for an AI enabled organization
Design, operationalize, and manage scalable processes and workflows that improve efficiency, clarify accountability, accelerate speed-to-market, and enable seamless collaboration
Develop, define and execute Marketing Ops Tool strategy and roadmap
Lead the selection, implementation, optimization, and business ownership of marketing enablement platforms, such as Project Management tool, Digital Asset Management, Gen AI Tools, and the workflows/guardrails that drive adoption
Refine governance, processes, and operating models to improve tool adoption and rollout
Facilitate and lead planning processes across marketing to ensure alignment to strategy, prioritization, resourcing, and execution
Drive and manage continuous improvement initiatives and change management efforts across a complex, distributed organization
Provide strategic insights through rigorous quantitative and qualitative analysis; translate complex data into clear, actionable recommendations for senior leadership
Develop business cases, cost benefit analysis and investment recommendations for marketing operations capabilities and transformational activities.
Establish and manage operational performance dashboards, including ops efficiency and AI impact
Manage vendor and third party partner relationships related to marketing operations platforms
Lead through influence across a matrixed organization, providing direction, structure and thought leadership. Partner with Technology, and Distribution to drive alignment, adoption, and sustained change
Success is measured by tangible outcomes such as completed planning cycles, successful platform implementations, process efficiency improvements, and strong stakeholder alignment-outcomes that are inherently well-suited to a remote working model.
Requirements
Bachelor's degree
6+ years of directly relevant experience across marketing operations, planning, technology, or analytics
3+ years of hands-on experience across multiple marketing disciplines, including strategy & planning, operations, technology, digital, brand, creative, integrated campaigns, demand generation, analytics, or insights
3+ demonstrated success leading complex, cross-functional initiatives without formal authority
1+ experience in designing and implementing GenAI-enabled marketing workflows with appropriate risk, compliance, and governance
Advanced degree (MBA or equivalent)
Strong analytical, problem-solving, and structured thinking skills
Exceptional written, verbal, and executive-level communication capabilities
Proven ability to operate independently, manage multiple priorities, and deliver results in fast-paced, high-change environments
Experience within financial services or insurance strongly preferred
Hands-on technical implementation experience with marketing platforms
Experience facilitating enterprise or portfolio-level planning processes
Strong background in business case development, ROI evaluation, and marketing investment optimization
Advanced stakeholder management, faci
Benefits
Remote work options
Additional Information
Marketing Operations & Transformation Consultant
Marketing Strategy & Planning
Full-time, Boston MA
As a Marketing Operations & Transformation Consultant , you will drive operational excellence across the marketing organization through process improvement, AI-enabled, technology-driven transformation, defining and executing Ops tool strategy and roadmap, and leading planning and analysis. In this role, you will partner closely with senior marketing leaders, Technology partners, and external vendors to design, operationalize, and continuously improve marketing processes, platforms, and performance management frameworks. The ideal candidate is an experienced marketing operations leader who brings exceptional cross-functional expertise, strong business, technical and analytical acumen, and the ability to influence outcomes across a complex, distributed organization. You bring a structured, detailed oriented approach while maintaining a big picture perspective, and thrive in a collaborative environment managing multiple priorities. To succeed, you must be motivated by transforming how marketing works, bedding AI-assisted workflows that improve speed, quality, and consistency, and driving measurable business impact. You demonstrate the ability to thrive in collaborative environment, communicate effectively, take initiative, manage multiple projects and deadlines, and grasp new concepts.
The Team
This position reports to the Head of Marketing Strategy & Planning and sits within the Marketing Strategy & Planning organization. The team leads marketing organization strategic projects and execution, operational excellence, and performance management, partnering with leaders across Marketing, Finance, Technology, and Distribution channels.
Massmutual · Boston, MA