Digital Marketing Specialist

About the role

Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it's a place where you can grow, belong and thrive. Your day at NTT DATA The Marketing Specialist is a seasoned subject matter expert, responsible for assisting with the coordination and management of all aspects of marketing. This role contributes to the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities. Key responsibilities: Coordinates and contributes to the development and execution of marketing campaigns. Works closely with the Marketing team to assist with the development and execution of marketing activities in line with business objectives and revenue targets. Assists with the development and maintenance of the marketing activity calendar and supporting information. Supports the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics. Works closely with relevant stakeholders, to assist with the tracking and measurement of the success of these demand generation programs. Participates in the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals. Coordinates and delivers content, tools and materials for internal and external communications. Engages in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing and key partners. Collaborates with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications. Supports the creation and coordination of programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas. Supports the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content Performs any other related task as required. To thrive in this role, you need to have: Seasoned knowledge and understanding of all relevant industry standards. Seasoned knowledge and understanding of best practices for marketing. Excellent written and verbal communication skills, including the ability to be influential and persuasive with stakeholders. Excellent ability to interact with a variety of internal team members at different levels in the organization. Demonstrates good understanding of the features and benefit of the company's products and services. Seasoned understanding how databases are utilized in effective marketing. Excellent ability to articulate company's value proposition. Excellent ability to work with and manage many projects within the required deadlines. Seasoned awareness of data privacy and compliance as they relate to marketing activities. Seasoned knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations. Seasoned understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions. Academic qualifications and certifications: Bachelor's degree or equivalent in Marketing Management or related field. Required experience: Seasoned professional experience with a strong background in all aspects of marketing. Proven work experience as a Marketing Specialist. Seasoned hands-on experience with marketing service delivery software. Seasoned hands-on experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365. Workplace type : Hybrid Working About NTT DATA NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D. Equal Opportunity Employer NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gen