Senior Search Engine Optimisation Manager

Responsibilities

• Responsible for managing the SEO programmes, to set targets and develop an effective SEO strategy across multiple countries in APAC (Australia/New Zealand, South East Asia, Korea, India & Greater China) for the Digital Media business.
• Conduct keyword research, content and competitor analysis to better optimise existing content, identify gaps, drive new traffic opportunities and to influence the overall strategy across Adobe web properties.
• Drive link building in coordination with SEO targets.
• Responsible for Google Search Console regional maintenance and utilisation.
• Perform technical site analysis, site & content compliance audits and assist with launch QA.
• Plan and launch tests in partnership with paid search manager to optimise user experience in SERP and maximise conversion and traffic potential across paid search and SEO.
• Work with localisation & in country teams to ensure copy is written with country level SEO keyword research and search engine guidelines followed.
• Monitor SEO analytics dashboards and reporting tools and dedicatedly identify areas for improvement, attention and/or investment as well as monitoring and evaluating search results and search performance across the major search engines.
• Partner closely with Adobe product owners & agencies to craft or support website content for the purposes of SEO.
• What you need to succeed
• Bachelor's degree or equivalent experience ideally in Business Administration and/or Marketing
• You will have a strong customer focus and a real passion for SEO with 8+ years of SEO experience; minimum 5 years at least across search engines in APAC region
• Deep understanding of SEO methodologies and experience with website analysis including Adobe Analytics, Google Search Console, BrightEdge, Ahrefs
• Experience in providing keyword research, forecasts and performance reports to cross-functional teams around core SEO metrics, including backlinks, keyword ranking and traffic.
• Understanding and experience of popular APAC search engines such as Naver, Baidu, Daum or Kakao
• About Adobe
• Let's Adobe together
• Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
• Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
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Additional Information

As a Senior Search Engine Optimisation Manager at Adobe, you will join a leading digital marketing team in Asia Pacific. This team is dedicated to delivering a flawless experience on adobe.com from search to site!

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