Senior Director, Go-to-Market Strategy & Alignment

About the role

The Engagement and Reach (EaR) division advances College Board's mission by shaping how our work is understood, experienced, and acted on-helping protect the organization's reputation while accelerating engagement and growth. We are a high-performing, collaborative team of communicators, marketers, creatives, and strategists who work together to deliver clear, compelling stories and turn them into creative, data-informed work that drives engagement, adoption, and real results. We partner closely with leaders across the organization to shape strategy, influence decisions, and amplify the impact of College Board's highest-priority programs in service of our mission. As the Senior Director, Go-to-Market Strategy & Alignment, you are a senior strategist who applies marketing and communications fluency to the business problems that matter most. You embed within one of College Board's key program teams in AP, BigFuture, or College Readiness Assessments (CRA), partnering with program leadership as a trusted advisor to shape integrated go-to-market strategy from the earliest stages of planning. You bring the kind of strategic range that allows you to move fluidly between high-level business questions and the practical work of aligning a cross-functional team around a clear plan. In this role, you lead EaR's involvement end to end, owning strategy development, orchestration, and results without direct financial ownership. You work with the program to create and/or refine integrated go-to-market plans, ensure alignment across product, sales, and marketing, and drive EaR-led execution and results through cross-functional coordination. You orchestrate a flexible studio of specialists across campaign marketing, communications, media, design, and analytics, coordinating their work without managing them directly, and you hold a high bar for strategic quality to ensure EaR's support is always connected to the program's most important business outcomes. In this role, you will: Serve as the Single-Threaded EaR Leader for Your Assigned Program Act as the primary day-to-day EaR contact for all members of your assigned program team Sit with your assigned program's leadership team and operate as a senior embedded partner Lead the development of integrated EaR plans and remain accountable for execution and results Escalate conflicts as needed and ensure timely resolution Lead Business Planning and Go-To-Market Strategy Co-own annual and quarterly planning with the program GTM leader Translate product roadmaps and sales strategies into integrated marketing and communications plans Identify growth opportunities and recommend the right mix of supply, demand, media, and messaging levers Lead special initiatives ranging from program launches to enterprise pilots Orchestrate the EaR Studio Model Define business needs and align them to a flexible bench of EaR domain experts functioning as a Studio, including supply and demand marketers, insights, design, paid media, email, messaging, media relations, and copyediting resources Ensure the right expertise is engaged at the right time based on program priorities Ensure efficient internal communications and knowledge sharing within and across Studios Maintain momentum as program decisions evolve and ensure changes are reflected across EaR workstreams Drive Execution, Measurement, and Reporting Provide high-level project management across initiatives to keep work on pace Establish clear goals, metrics, and reporting tied to business and EaR outcomes Own impact reporting; monitor performance and recommend adjustments to improve results Communicate progress, risks, and outcomes to program and EaR leadership Success in the First 12 Months By the end of the first 12 months, a successful Senior Director, EaR Strategy and Alignment will have: Established themselves as a trusted, credible partner to their assigned program's leadership team (AP, BigFuture, or CRA), with a consistent presence at the leadership table and strong executive-level relationships. Led the development and execution of an integrated annual EaR plan aligned to product roadmaps, sales strategies, and business priorities for their assigned program. Implemented a clear operating rhythm with the EaR Studio, ensuring the right domain expertise is engaged at the right time and that work progresses efficiently despite evolving program decisions. Demonstrated fluency in the full capabilities of the EaR division, enabling them to efficiently assemble and organize Studio teams to meet program needs. Reduced time-to-market for priority initiatives by clari