Senior Paid Social Manager, Homes.com - Richmond, VA

Responsibilities

• Paid Social Strategy and Audience Development
• Own the paid social strategy for B2B audiences - agents, brokers, and industry professionals
• Design and execute full-funnel social programs focused on generating demand, product consideration, and lead generation
• Define audience segments and refine targeting strategies
• Continuously test and optimize for media efficiency and lead quality
• Creative Development and Testing
• Partner with creative teams to develop B2B-focused assets
• Translate product features into clear, compelling value propositions
• Guide creative development with platform-specific best practices
• Build a testing roadmap across messaging, formats, and CTAs
• Performance Analytics and Optimization
• Track and report on social campaign performance
• Partner with analytics teams to evaluate lead quality pipeline impact, and ROI
• Translate insights into actionable optimizations across creative, targeting, and spend
• Cross-Functional Alignment
• Partner closely with:
• Sales teams to align on lead quality and feedback loops
• Product marketing to translate features into benefits
• Brand/consumer marketing to ensure consistency with broader campaigns
• Platform and Industry Expertise
• Stay current on ad products, platform updates and capabilities
• Monitor industry trends to inform content and messaging
• Identify opportunities for innovation
• Core Skills and Qualifications
• 5+ years in real estate B2B social media marketing
• Bachelor's degree from an accredited, in-person, not-for-profit college or university
• A track record of commitment to prior employers
• Experience running lead generation campaigns across paid social
• Ability to balance creative storytelling with performance marketing
• Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management
• Analytical mindset with the ability to connect media performance to business outcomes
• Strong collaboration skills across marketing, sales, and product teams
• Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills
• Ability to think strategically and act proactively.
• Preferred Qualifications and Skills
• Ability to build a strong, engaged community across social media platforms
• Ability to develop and implement effective employee advocacy programs
• Experience with TikTok and/or Sprout Social
• Experience with Asana and/or Canva a plus
• Experience with Micros

Additional Information

Senior Paid Social Manager, Homes.com - Richmond, VA Job Description Who is CoStar Group? CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Homes.com Overview Homes.com is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years' experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we're building a brand that is redefining the industry. We're looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Role Overview: Senior Paid Social Manager Richmond , VA | In office, Monday-Friday Role Description We are currently seeking a Senior Paid Social Manager to join our Homes.com Marketing team based in Richmond, VA. This role is B2B-focused and is responsible for driving demand, qualified leads, audience engagement, and brand authority among real estate professional audiences. The Senior Paid Social Manager blends content strategy, paid media execution, and performance optimization to position Homes.com as a trusted industry leader and generate high-quality leads into our sales funnel. The ideal candidate understands how to translate product value into compelling, platform-native content that resonates with professionals while maintaining alignment with larger brand campaigns.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at costar? Share your experience