Copywriter - Flex Team

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Creative Copywriter needed to join our team on a permanent basis. We are seeking an exceptional and strategically minded Senior Long-Form Copywriter to join our dynamic, flexible team, embedded directly with a leading automotive client. This hybrid role is ideal for a seasoned wordsmith with a passion for the automotive industry, who excels at crafting compelling, insightful, and comprehensive narratives that educate, engage, and convert. You will play a pivotal role in shaping the client's brand voice and content strategy, translating complex automotive concepts and technical specifications into accessible, engaging, and benefit-driven copy. Working collaboratively within a cross-functional flex team, you will produce a diverse range of long-form content that supports the entire customer lifecycle, from initial research and discovery through to ownership and loyalty.

Responsibilities

• Strategic Content creation:
• Translate complex automotive technology, engineering specifications, and brand values into clear, compelling, and persuasive language that informs, educates, and drives action.
• Ensure all content aligns with the client's brand guidelines, tone of voice, and overarching marketing and CX strategies.
• Work seamlessly with UX/UI designers, product managers, marketing strategists, and SEO specialists to ensure content is integrated, optimized, and effective across all touchpoints.
• Research & Insights:
• Conduct in-depth research on automotive industry trends, competitor offerings, target audience preferences, and emerging technologies (e.g., EV, autonomous driving, connectivity).
• Leverage customer insights, market data, and user research to inform content strategy and ensure relevance and impact.
• Collaborate with data and analytics teams to understand content performance and identify opportunities for optimization.
• Customer Journey & Conversion Focus:
• Map content to specific stages of the automotive customer journey (awareness, consideration, purchase, ownership, loyalty), ensuring each piece serves a clear purpose and moves the customer closer to conversion or stronger brand affinity.
• Integrate strong calls-to-action (CTAs) and conversion-focused language naturally within long-form narratives, balancing education with persuasion.
• Support UX/UI efforts by providing copy that enhances user experience and guides users effectively through digital interfaces.
• Collaboration & Project Management:
• Manage multiple content projects simultaneously, ensuring timely delivery, adherence to budgets, and exceptional quality within a fast-paced, flexible team environment.
• Proactively engage with client stakeholders to gather requirements, present content strategies, and iterate on copy based on feedback.
• Act as a subject matter expert for content, offering strategic insights and best practices to both internal teams and the

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at vmlenterprisesolutions? Share your experience