Growth Marketing Manager

About the role

This role focuses on planning and running marketing campaigns and programs for customer acquisition and using all elements of the marketing mix. You will be collaborating with sales, product and marketing colleagues to execute marketing plans and continuously strive for improvement in key program performance indicators. Your day-to-day: Own end-to-end strategic demand generation by planning, building, and executing multi-touch campaigns that attract, engage, and nurture prospects across the full customer journey-from awareness through to pipeline to meet revenue goals. Design and deliver a data-driven marketing strategy aligned to People & Payroll objectives, integrating inbound and outbound programs to drive high-quality demand, pipeline progression, and revenue outcomes. Leverage AI-enabled tools and insights to improve audience segmentation, campaign targeting, content relevance, journey optimisation, and lead quality. Build and optimise end-to-end customer journeys, defining clear entry points, nurture paths, conversion moments, and handoffs with sales-ensuring consistent, relevant experiences across channels. Drive collaborative, outcome-oriented stakeholder engagement, facilitating strong partnerships between marketing, sales, product, and partners, through regular, effective communication and alignment. Prepare and deliver clear, actionable campaign and data briefs for internal teams, confidently coordinating integrated campaigns across the full marketing mix. Leverage Marketing Services, Content, Product Marketing and Sales to develop high-impact content, maintain and optimise website experiences, and activate blogs, LinkedIn, and social channels-syndicating content to maximise reach, awareness, engagement, and pipeline contribution. Own performance measurement and journey metrics, continually tracking, analysing, and reporting on campaign effectiveness, funnel performance, and pipeline impact. Translate insights into clear recommendations, testing and optimising programs to improve ROI and results versus targets Operate with agility and a test-and-learn mindset, proactively pivoting strategies and tactics based on performance data, market signals, sales feedback, and customer behaviour. Demonstrate strong inquisitiveness, continually questioning performance, assumptions, and opportunities; actively seeking insights from data, customers, and stakeholders to drive smarter decisions and better outcomes. Partner closely with digital and marketing automation teams to maintain and optimise 'always-on' capabilities, including lead scoring, nurture programs, segmentation, and lifecycle management