Guided and coached by the Portfolio Director, you will own the end-to-end strategic growth plans for this portfolio portfolio. Your key responsibilities will include:
Strategic Brand Leadership: Develop and execute 3-year Growth Plans across media, innovation, and activation to drive pet-parent penetration and financial performance
Pipeline Innovation & Deployment: Own and revitalize the NPD (New Product Development) pipeline, driving the launch of new ranges, flavour extensions, and channel expansion initiatives
Commercial Acumen & Profit and Loss Ownership: Manage the portfolio's advertising and consumer promotion budget. Analyse market data and financial levers to pressure-test marketing activities, ensuring a direct impact on business profitability.
Global Collaboration & Local Activation: Partner with the European global creative team to adapt world-class creative assets, ensuring powerful and localized in-store, digital, and shopper marketing activation
Cross-Functional Leadership: Collaborate seamlessly with R&D, Supply, Finance, Sales, Category, and Shopper Activation teams
Agency Partnership: Lead and build strong, best-in-class relationships with creative, media, and digital agency partners
Requirements
We value diversity of thought and believe that great marketers come from various backgrounds. We are not looking for a narrow FMCG-only resume. Instead, we want an agile, commercially focused marketer with end-to-end experience who is ready to step up and make an impact.
The Ideal Candidate:
You are a high-performing marketer with a strong track record of managing brands end-to-end (typically 3-5+ years of experience)
You may come from FMCG, retail, or even a commercial environment. If you have worked in smaller businesses where you had to manage the complete "breadth" of marketing, we want to hear from you
You are commercial savvy. You know which levers to pull to drive profitability, and you are comfortable defending and explaining the financial impact of marketing recommendations
You have an Action-Oriented Mindset
You possess the maturity and organizational agility to navigate change, adapt quickly, and confidently build relationships with senior stakeholders.
Why you'll love working for Mars:
Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
Development: Shape your career with personalised development and real opportunities to grow from day one.
Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
Additional Information
Job Description:
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We're behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN'S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
About the role: This role will be working for our Mars Petcare segment, where we make life better for pets and their owners
Role Title: Brand Manager
Location: Melbourne, Vic
Hours: Full-time, hybrid
Reporting to: Portfolio Director
We are seeking a proactive, business-savvy, and creative Brand Manager to lead a high profile range in our Petcare business .
As the custodian of this vital brand, you will have a unique opportunity to act with highly autonomous "local ownership" while leveraging world-class, globally designed creative assets from our European partners. You will be responsible for bringing our brand strategy to life on the ground-deciding exactly how it shows up in-store, online, and across retail channels.
You will take the lead on rebuilding our innovation pipeline, launching a new range, executing flavour extensions, and supporting the range's expansion into brand-new retail channels.
Mars · Australia