Volunteer time off days & company donation matching opportunities
And so much more...
Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook !
Salary Range (USD): $150,000 - $190,000
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About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consu
Benefits
Health insuranceDental insuranceVision insurance401(k)Paid time offEquity / stock optionsPerformance bonusParental leave
Additional Information
Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social.
As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own two critical growth pillars: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly's global agency value proposition across CTV and social.
This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.
In this role, you will:
Own CTV Go-to-Market Across Segments
Lead the global GTM strategy for Smartly's CTV capabilities across agencies and brand advertisers
Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.
Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly's broader AI Orchestration vision.
Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.
Own Smartly's Agency Positioning and Go-to-Market
Own and evolve Smartly's agency value proposition across CTV and social
Define segmentation, personas, and priority use cases across holding companies, independent agencies, and in-house teams
Develop compelling agency-specific positioning and narratives that resonate across planners, buyers, strategists, and creative leaders.
Raise the bar on product storytelling across agency-facing materials, industry moments, and executive communications.
Develop agency playbooks, pitch narratives, and executive-ready materials used globally
Partner with the Agency team to strengthen joint positioning and agency activation
Close the agency feedback loop by translating field insights, competitive intelligence, and partner signal into refined positioning and actionable product input.
Drive Strategic Leadership Within Product Marketing
Lead high-priority, cross-functional initiatives within the PMM organization
Raise the bar on launch rigor, commercial accountability, and GTM excellence
Mentor and influence across PMM and cross-functional stakeholders
Contribute to flagship company narratives, major launches, and industry moments
Step into adjacent strategic initiatives as business priorities evolve
Smartlyio · New York, NY