Agency Campaign & Agent Value Proposition Senior Manager at Prudential

Agency Campaign & Agent Value Proposition Senior Manager at Prudential

Additional Information

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. Job Purpose / Mục tiêu vị trí To act as the strategic architect and primary commercial driver of Prudential's Agency Campaigns and Agent Value Proposition (AVP). This leadership role aims to: Accelerate monthly sales momentum Expand agency force through high-impact, data-driven initiatives Design compelling campaign narratives Strengthen agent engagement Solidify Prudential's competitive position in both insurance and talent markets Job Responsibilities / Phạm vi công việc Scope 1: Strategic Campaign Architecture & Planning Develop agency campaign strategy aligned with business priorities Design campaign mechanics (objectives, target segments, timelines, KPIs) Build strong campaign narratives to activate frontline sales Ensure scalability across regions Scope 2: Campaign Execution & Cross-functional Leadership Lead end-to-end execution of nationwide campaigns Coordinate with Distribution, Product, Marketing, Operations Manage timelines, dependencies, and risks Resolve bottlenecks to maintain sales momentum Scope 3: Agent Value Proposition (AVP) & Recruitment Define and strengthen AVP as a recruitment driver Translate AVP into incentives, benefits, and messaging Align AVP with compensation, recognition, and activation programs Support recruitment of high-quality agents Scope 4: Performance Analytics & Optimization Track campaign performance monthly across regions Extract insights from field and market feedback Optimize campaigns based on data and outcomes Drive continuous improvement in sales & recruitment KPIs Job Accountability / Trách nhiệm chính The role is accountable for: Driving Monthly Commercial Success Ensure campaign delivery meets monthly revenue targets Accelerating Recruitment Use AVP to increase agent acquisition and attract high-quality talent Maximizing Engagement & Performance Culture Drive high engagement and retention among agents Execution Excellence & Cross-functional Alignment Ensure smooth coordination across teams and flawless execution Job Requirements / Yêu cầu