Regional Sales & Commercial Lead (North West & Northern Ireland)

Responsibilities

• Deliver agreed market access and sales objectives for ophthalmology brands within designated accounts and territories, across the North West and Northern Ireland
• Own, develop and implement local business plans in line with brand objectives and sales targets as agreed with Senior Manager Sales (North or South).
• Identify opportunities for each brand in each account; develop and execute strategic account plans in collaboration with cross-functional teams (Market Access Lead, Marketing, MSLs & Ophthalmology Account Manager(s)).
• Act as the primary contact for payer accounts (pharmacy, medicines management, commissioners, NHS business managers) and key customer groups (prescribers and payors).
• Build strong relationships with ophthalmology stakeholders (consultants, specialist nurses, commissioners) to maximise formulary inclusion and product adoption.
• Deliver patient-centred solutions that improve ophthalmic care pathways and address local health economy guidance.
• Analyse NHS ophthalmology datasets and business intelligence to identify performance gaps and implement corrective actions.
• Maintain deep knowledge of key accounts, including revenue sources, competitors, commissioning processes, and objectives.
• Develop and manage relationships with Key Opinion Leaders (KOLs) in ophthalmology to drive advocacy.
• Share market intelligence and feedback internally to influence strategy and brand planning.
• Stay informed on NHS policies, funding flows, and healthcare structures impacting ophthalmology prescribing and reimbursement.
• Ensure accurate CRM usage for customer data, call planning, and reporting.
• Comply with Code of Practice and company policies, demonstrating behaviours aligned with Santen's vision and values.
• Lead and execute key account management activities, ensuring optimal market access, stakeholder alignment, and successful brand uptake across assigned territories.
• What you will bring to the role
• Degree-level education or equivalent experience.
• Strong knowledge of NHS systems, funding flows, and commissioning.
• Proven success in sales performance, key account management, and payer engagement, (ophthalmology experience is a plus, not mandatory).
• Experience influencing policy and practice in complex, multi-stakeholder environments.
• Strong analytical, planning, and negotiation skills, with knowledge of pharmacoeconomics.
• Excellent communication and relationship-building abilities, including KOL development.
• Experience in product launches and working within matrix organisations.
• IT proficiency and CRM experience.
• Strong cross-functional collaboration and influential communication, combining critical and creative thinking to deliver patient-focused solutions.
• Commercially astute and accountable, with deep NHS understanding, strategic leadership, and data-driven decision-making to optimise access and performance.

Benefits

Additional Information

As a Regional Sales & Commercial Lead you will deliver on defined regional targets by achieving commercial and market access objectives for prioritised ophthalmology brands by driving adoption, accelerating sales, and delivering patient-centred healthcare solutions. This role partners with the NHS and key stakeholders to improve outcomes for patients with ophthalmic conditions, ensuring successful implementation and uptake of the ophthalmology product portfolio,

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