Marcom Specialist

About the role

About Signify Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career. Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world. More about the role Job Summary Supports business by turning strategies into integrated Marketing and Communication plans with KPIs. Drives lead generation through targeted campaigns, localized content, and owned channels while ensuring consistent messaging and multi-channel coordination. Key Areas of Responsibility - Translates strategic marketing objectives into integrated, localized campaign plans that drive brand visibility, market engagement, and lead generation across digital and other channels. - Executes targeted lead generation marketing initiatives-such as gated content, email nurture campaigns, marketing automation-designed to attract, engage, and convert high-quality leads that fuel sales pipeline growth. - Produces high-quality sales collaterals such as brochures, catalogues, fact sheets, and product presentations in collaboration with product teams to support commercial efforts and customer conversations. - Drives media outreach and earned visibility by supporting PR efforts, managing speaker placements, coordinating co-marketing initiatives, and identifying opportunities for thought leadership and guest contributions. - Analyzes the performance of campaigns and marketing activities across all platforms, delivering clear insights and optimization recommendations based on key performance indicators and stakeholder feedback. Critical Experiences - Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree or certification in Digital Marketing, Content Strategy, or Marketing Analytics is a plus. - 3-5 years of hands-on experience in a marketing communications, digital marketing, or campaign management role-ideally in agency planning and executing multi-channel campaigns. - Experience managing content creation, editorial calendars, translations, and web updates across different markets and languages. Familiarity with CMS, translation workflows, and quality assurance processes. - Proven ability to work with sales teams, product managers, designers, external agencies, and central marketing functions to coordinate timely execution of campaigns and assets. Everything we'll do for you You can grow a lasting career here. We'll encourage you, support you, and challenge you. We'll help you learn and progress in a way that's right for you, with coaching and mentoring along the way. We'll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. Come join us, and together we can light up the future.