Launch, manage, and optimize acquisition campaigns with strategic partners to drive performance against key business goals.
Collaborate with the Creative, Brand, and Growth Marketing Teams to develop compelling marketing experiences that engage new and existing customers.
Partner with cross-functional stakeholders to execute campaigns that support customer acquisition, engagement, and retention objectives.
Analyze campaign performance, identify trends, and share actionable recommendations with stakeholders, partnering closely with the Marketing Analytics Team.
Manage day-to-day communication with external partners to support seamless campaign execution and delivery.
Test new partnership opportunities, channels, and campaign strategies to improve performance and uncover incremental growth opportunities.
Use emerging technologies and artificial intelligence-powered tools to streamline workflows, improve campaign effectiveness, and generate data-driven insights.
Requirements
At least 6 months of professional experience; experience in marketing, sports marketing, communications, analytics, or a related field is preferred.
Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
A data-driven mindset and the ability to translate insights into clear, actionable recommendations.
Strong written and verbal communication skills, with the ability to collaborate effectively across teams and with external partners.
An eagerness to learn, test new ideas, and contribute to innovative marketing initiatives.
Interest in sports and gaming, with flexibility to support key events and seasonal moments throughout the sports calendar.
Experience in account management, fantasy sports, sports betting, online casino, or prediction-based gaming is a plus.
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Join Our Team
Benefits
Equity / stock optionsPerformance bonus
Additional Information
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Growth Marketing Associate, Targeted Partnerships, you'll help drive customer acquisition and engagement through high-impact marketing partnerships. You'll work at the intersection of performance marketing, analytics, and partner strategy, bringing campaigns to life across key moments in the sports and entertainment calendar. Collaborating with internal teams and external partners, you'll test new opportunities, uncover insights, and help scale initiatives that deliver measurable business impact. In this role, you'll gain exposure to a wide range of marketing channels while helping shape how we connect with customers through strategic partnerships.
Draftkings · Boston, MA