Senior Manager, Marketing, HOKA
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【業務内容】 25%:Long range marketing plan -Take ownership of aligning all channel marketing teams to develop the 5 year, long range marketing plan incorporating the Consumer, Competitor and Market analysis. -Provide strategics oversight with the Integrated Marketing Manager and Specialist with the local creative development and implementation work across all physical and digital channels. 20%:Support the long term growth of HOKA Commercial teams -Support the Channel Marketing manager, who acts as the day-to-day contact for the JP ecommerce and retail teams for aligning and integrating seasonal plans. Own the development of a 360 support plan for Wholesale channel in partnership with FER team. 20%:Grow the impact of third-party endorsement -Help JP Sports Marketing team with development of their long range vision, build key actions items and work with Global Sports Marketing to enhance the cross-regional collaboration -Encourage PR team to develop and deepen relationships with key influencers, media and opinion leaders. 20%:Cross Functional Teamwork and Leadership -Serve as the key liaison between the Japan team and the Global Marketing teams. -Establish and develop aligned partnerships with cross-functional teams: DTC, Sales, Integrated planning, Finance, Operations, Merchandising. -Partner with Leadership team of Sales and DTC to align on targets to execute the seasonal plans & tie back to marketing strategies. -Influence behavior and opinion of others using pertinent data and applying logic to gain consensus. 15%:Lead, guide and grow HOKA Japan Brand merchandising team: -Lead by example, provides guidance coaching and training to the marketing team, possesses a thorough knowledge of all the roles and responsibilities. -Provide direction through focusing and clearly communicating the priorities of managing multiple seasons. -Effectively manage and supports the career development of direct reports and the entire team, to ensure job satisfaction and future talent development. ※副業禁止 【Education/ Experience】 - Bachelor's degree - 10+ years' experience in a related role overseeing a diverse team with responsibilities across digital marketing, paid media, social media management etc. - Sports/Outdoor/Fashion apparel or footwear industry experience is highly desirable, though not mandatory - Experience with project management - Experience operating effectively across cross functional teams including people overseas - Experience working with various project management tools and communications tools preferred 【Skills/Competencies】 - Love for running is a must - Strong written and verbal communication skills in both English and Japanese to interact with colleagues and the executive management professionally - Able to find solutions to complex or ambiguous problems - Experience working effectively in cross-functional capacities, satisfying the needs of diverse stakeholders, and often working under the pressure of competing and sometimes conflicting priorities. - Highly intelligent, self-directing and self-confident leader - Innovative manager with people & processes - Strong interpersonal skills with ability to navigate internal organization - Ability to use independent judgment in performing all duties of the position All leaders at Deckers Brands must be able to demonstrate our leadership behaviors - - Come As You Are - Better Together - Commit To Create
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