Associate Director, K-12 (Candidate Must Reside in Texas)

About the role

The Southwest Regional K-12 team at College Board is a high-performing, mission-driven consultative sales team focused on expanding access to College Board programs and services. We combine sales expertise with a deep commitment to creating opportunities for students, partnering with educators, district leaders, and state officials to drive adoption of solutions that improve student outcomes. As part of the State & District Partnerships division, we are responsible for growing the reach and impact of College Board programs, including the SAT Suite of Assessments, Advanced Placement, and BigFuture. We take a strategic, data-informed approach to managing territories, building pipelines, and advancing opportunities from initial engagement through long-term partnership. Our work is relationship-driven and results-oriented, with a clear focus on driving adoption and meeting ambitious growth goals across our territories. We engage in consultative sales cycles, align solutions to partner priorities, and support successful implementation to ensure sustained impact. Team members are accountable for meeting goals, continuously strengthening their sales practice, and contributing to a culture of collaboration, learning, and shared success. As an Associate Director of K-12, you are responsible for driving growth and achieving sales goals for College Board programs and services within an assigned territory. You execute against established state and regional strategies, owning a portfolio of accounts and a pipeline of opportunities that expand access to College Board programs. You are accountable for delivering against defined sales goals, owning your pipeline from prospecting through close, and consistently advancing opportunities to drive adoption. You independently manage sales cycles and partner relationships, while collaborating with senior leaders on more complex or large-scale opportunities. Through consultative selling, strategic account management, and disciplined follow-through, you move partners from interest to commitment. In this role, you will: Strategic Account Planning and Sales Execution (50%) Consistently build and maintain account management plans and business review with each assigned account to strengthen current program adoption and drive growth in new areas. Deeply understand state and district opportunities and challenges to deliver district account plans that provide data-driven, customized solutions to meet state and district needs, with the goal of growing business across your assigned territory Track progress towards meeting goals with the intent of achieving or exceeding individual goals that contribute to the state- and regional-level goals of expanding post-secondary opportunities for students Analyze and assess trends using College Board data sources in assigned territory, planning account activity that aligns with larger state and regional goals Drive consultative, solution-based sales cycles with district leaders, influencing long-term adoption decisions. Build and maintain knowledge and expertise in College Board program and service innovations as well as broader K12 educational trends Manage Key Relationships (30%) Build and maintain strong relationships with key officials independently or collaboratively with colleagues while continuously identifying new opportunities to cultivate partnerships. Conduct necessary outreach to existing, new and previous state/district partners Leverage strategic consultative discussions to plan and help conduct workshops and professional learning for K-12 constituent groups Coordinate with district leadership and internal CB teams to deliver support necessary to successfully implement selected CB programs and services. Deliver Consistent Sales Data and Insights & Projects (20%) Utilize Salesforce CRM to monitor progress toward goals, account management, and opportunity management to support ongoing coaching as well as individual, regional, and divisional goal attainment. Share wider sales strategies, insights and innovations regionally and divisionally to accelerate CB's growth, reach, impact and culture About You You have: 3-5+ years of professional experience in education, sales, or a related field. We welcome candidates with classroom teaching experience who are interested in transitioning into a consultative, goal-oriented sales role Interest in and commitment to a sales career path, including comfort with owning a pipeline, meeting goals, and driving partners toward adoption decisions Motivation to achieve and exceed sales goals, with a proactive approach to advancing opportunities and closin