Global Content & Editorial Lead

About the role

This is what we offer you Gross monthly salary between € 5.994 and € 8.563 (scale 10). Thirteenth month's salary and 8% holiday allowance 10% Employee Benefit Budget EUR 1,400 development budget per year Hybrid working: balance between home and office work (possible for most roles) A pension, for which you can set the maximum amount of your personal contribution View all our benefits. Job Title Global Content & Editorial Lead Job Description Make a difference to yourself, our clients and society by building a consistent, client-led global content operating model that increases the visibility, authority and discoverability of Rabobank across channels, for both people and AI systems. You & your role Rabobank is looking for a strategic Global Content & Editorial Lead to strengthen how we plan, govern, create, distribute and measure content across the Wholesale & Rural businesses. This role is about building momentum and structure. You will drive a consistent, client-led content approach across our global channels, increase Rabobank's visibility, authority and discoverability, and ensure our content is findable, trusted and used by both human audiences and AI systems. You will work closely with regional marketing teams, RaboResearch and W&R Products, acting as the central editorial and content strategy lead across channels such as rabobank.com , LinkedIn and other relevant platforms. This is a senior manager's role with global scope, combining strategy, execution, editorial governance, content operations and strong stakeholder management. Book results Build a consistent global editorial rhythm that improves quality, focus and trust. Increase the share of expert content that is discoverable and reused by clients and AI assistants. Amplify research and product insights into measurable engagement and new business opportunities across global channels. Build a scalable content operating model that brings structure, ownership and consistency across regions and domains. Facts & figures 36 hours per week. W&R serves 18,000 clients per day. W&R has sector experience in Food & Agriculture, Energy Transition, High Tech & Digital, Transport & Mobility, and Construction & Real-Estate. W&R has over 10,000 employees active in 24 countries, 4 regions. Rabobank has 9 million customers worldwide. Top 3 responsibilities 1. Drive global content strategy and distribution Own and drive consistent, client-led content distribution aligned with the global brand strategy and W&R growth agenda. Ensure content is structured and optimized for both human audiences and machine discovery (SEO, AEO, GEO), strengthening visibility, authority and discoverability across channels. 2. Lead editorial governance and channel orchestration Own the editorial engine of global channels, including R abobank.com and LinkedIn. Coordinate and guide regional content colleagues within a shared editorial model, ensuring quality, prioritization, discipline and scalable content flows across regions. Develop shared planning tools, editorial standards and content playbooks that help teams work in a consistent and effective way. 3. Act as strategic content partner for RaboResearch and W&R Products Act as primary point of contact and advisor for RaboResearch and W&R Products. Translate insights into impactful marketing and content opportunities, challenge and prioritize where needed, and take ownership for execution and amplification across global channels. Ensure expert content is turned into clear, trusted and reusable content that supports the W&R growth agenda. Together we achieve more than alone We believe in the power of differences. It is precisely by combining people's differences that we become an even better bank. We are curious to see what you will add to our team of Marketing & Communications at Wholesale & Rural. "This role is key to making our brand visible in the market. I am looking for someone who ensures our content is found and used by AI, builds trust with our human audiences, and brings structure and ownership to how we work together." Yvette van Braam Morris Global Head of Wholesale & Rural Marketing & Communications The 7 people of Marketing & Communications at Wholesale & Rural strengthen how we create, structure and distribute content across the Wholesale & Rural business. Collaboration is our way of working: as one passionate team within Rabobank. You will report directly to the Global Head of W&R Marketing & Communications and join a small, high-performing team of experts. We work closely together, keep things simple, and bring a smile to how we get things done. Work on yourself & the world around you For us, your development and that of society go hand in hand. That is why we want to invest in you and work together to create a better world. We summarize this in one sentence: "At Rabobank, you work on yourself and the world around you simultaneously." This is reflected in your development budget, our hybrid work environment,

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