Digital Marketing Specialist II

Benefits

Additional Information

Accelerate the possible by joining a winning Amcor team that's transforming the packaging industry and improving lives around the world. At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It's our core value and integral to how we do business. Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win - adapting quickly in an everchanging world - and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business. To learn more about playing for Team Amcor, visit www.amcor.com I LinkedIn I Glassdoor I Facebook I YouTube Job Description The Digital Marketing Specialist role is to measurably enhance, develop and build our customer and prospect experience through Amcor's digital content channels, both owned and paid. This position has the responsibility of working in the Business Group Marketing and with the Product Marketing teams to build brand awareness and drive revenue growth across target audiences. The individual in this role is an exceptional copywriter, expert communicator, and talented project manager. WHAT YOU GET TO DO The Marketing Communications Specialist will be responsible for the creation of digital inbound marketing and demand generation programs to drive traffic, engagement and qualified leads that deliver revenue growth and support customer retention. Digital Marketing Including, but not limited to: Promotional/Educational Content, Website, HubSpot, LinkedIn, Google Ads, Analytics/Reporting, Salesforce Development of on-brand digital content for use in external campaigns and sales enablement, with an understanding of the customer, their challenges, Amcor solutions and best practices Content deployment, including website, email, social media, SEM, display advertising and content syndication Creation of brand awareness and demand generation campaigns to targeted prospect and customer groups, with an understanding of the customer, their challenges, Amcor solutions and best practices Website copy, page layouts, SEO, user experience and Google Analytics Assist with management of leads, databases and data cleansing Lead and database nurturing Traditional Marketing Communications Including but not limited to: Brand, Advertising and Event Promotion Elevate corporate image and ensure that Amcor logos, brand guidelines and trademarks are used correctly in all promotional materials Build and support overall company vision as it relates to communication activities Champion the management of Amcor's brand internally Develop and support media and trade show promotions Independently lead Marketing Communications initiatives with appropriate Marketing management Lead Team and Self Acts as a safety leader and puts safety first in all responsibilities Demonstrates and fosters the Amcor Core Values of ethics, innovation, accountability and respect Uphold the organization's brand and values WHAT WE VALUE Attention to communication - ensuring that information is passed onto others who should be kept informed; both written and oral communication is clear and concise Attention to detail, integrity and accuracy Initiative - identifying what needs to be done and doing it before being asked to or required by the situation; self-motivated Identifies and measure key performance indicators, tracking them to build improved programs and optimized return on investment Building collaborative relationships - ability to develop, maintain and strengthen partnerships with others inside the organization Has a positive, flexible attitude and responds well to change Ability to prioritize work accordingly Customer orientation, external mindset Results orientated WHAT WE WANT FROM YOU Bachelor's degree is required - an emphasis in communications or marketing preferred 5+ years of digital marketing, agency or marketing communications experience Demonstrated exceptional AP copywriting, value proposition development, proofreading and editing experience, with comfort in a technical environment Packaging industry experience a plus Strong computer skills, including HubSpot or other marketing automation software, Adobe Creative Suite, Microsoft Office Suite, Google Analytics, Google Ads Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound Ability to travel up to 10% of time. Our Expectations