Vice President of Growth

Responsibilities

• Paid acquisition: High-velocity performance marketing across Meta, Google, LinkedIn, and YouTube -- 30 to 50 active creatives, rapid test-and-iterate cadences, vertical video fluency, in-house production workflows
• Organic search and programmatic SEO: Build content and landing page infrastructure that captures long-tail demand at scale across all three brands and customer segments -- tour operators, cultural institutions, and attractions
• ABM and enterprise acquisition: Partner with sales on account-based motions for large attractions, theme parks, and cultural institutions through ACME and Connect&GO
• Brand GTM playbooks: Own the go-to-market architecture for each brand, ensuring Peek Pro, ACME, and Connect&GO each show up distinctly and credibly in their respective markets
• Growth reporting: CAC by channel, LTV, payback period, funnel conversion, and organic vs paid mix -- you own the metrics that inform executive investment decisions
• Team: Hire, develop, and hold accountable a small, high-output growth team

Requirements

• 7 to 12 years in growth, demand generation, or performance marketing at B2B SaaS companies -- with meaningful experience in both paid and organic channels, not just one
• A demonstrated track record of building growth loops or compounding organic engines, not just scaling ad spend
• Deep hands-on experience with programmatic SEO: templated landing pages at scale, content architecture, internal linking systems, and search intent mapping
• Working knowledge of LLM optimization as an emerging discipline -- you understand how AI models surface recommendations, what drives citation and authority in AI-generated answers, and you have already started experimenting with it
• High-creative-velocity paid social expertise: you have personally run programs with 30 to 50 active creatives, rapid iteration, and in-house production -- not agency oversight
• Vertical video fluency: Reels, TikTok, YouTube Shorts -- you have concepted and launched short-form ad creative yourself
• Strong analytical foundation: CAC by channel, blended payback, attribution models, and funnel conversion benchmarks are part of your weekly vocabulary
• Experience in multi-product or post-acquisition brand environments is a significant advantage
• Direct, clear communication style -- you present to the executive team with confidence and without spin
• Hard requirements -- if these do not describe you, this is not the right role
• You have built compounding organic channels, not just manag

Benefits

Additional Information

Peek is the operating system powering the experiences industry - from museums and attractions to tours and activities. With over $7B in bookings, Peek's AI-powered platform has helped thousands of merchants to increase revenues, save time, and deliver seamless guest experiences. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group. The company has raised over $150 million from institutional investors Westcap, Goldman Sachs, and SpringCoast Partners. Learn more at www.peek.com . As a remote-first company recognized by Forbes as one of America's Best Startup Employers and by Built In as a 2025 and 2026 Best Place to Work, we are a global team of "Peeksters" who "Obsess Over Our Customers," "Accomplish Big Things," "Collaborate With Purpose," and "Get Better Every Day. Peek operates three complementary brands serving the experience economy: Peek Pro for SMB tour and activity operators, ACME Ticketing for cultural institutions and venues, and Connect&GO for attractions and theme parks. This role is not primarily a media buyer and it is not primarily a brand marketer. It is something more interesting: a full-spectrum growth architect who can run paid acquisition at high velocity while simultaneously building the organic engines, growth loops, and AI-era discovery infrastructure that compound over time. If you have only ever grown a business by spending more money on ads, this is not the right fit.

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