Own and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlers.
Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
Lead bottler-facing marketing communication-aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
Serve as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
Partner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpoints.
Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.
Requirements
Bachelor's degree in Marketing, Business, or a related field.
8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage strongly preferred).
Location: Northeast Region (must be in NH, NY, or NJ, or PA)
Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
Strong experience working with bottlers, distributors, or franchise partners, influencing execution without direct authority.
Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
Excellent communication, collaboration, and stakeholder influence skills.
Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution.
Strong analytical skills with proficiency in Excel and PowerPoint.
Willingness to travel up to ~50% to support bottler engagement and in-market execution.
Pay Range:
United States of America: 167,520 USD - 185,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Location(s):
United States of America City/Cities:
Remote
Travel Required:
26% - 50%
Relocation Provided:
Yes
Job Posting End Date:
June 18, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded
Benefits
Remote work options
Additional Information
Job Description Summary:
Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what's next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.
The Director, Integrated Marketing leads the development and execution of integrated marketing strategies for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple key bottling partners. This role owns the end-to-end integrated marketing plan for the territory-translating national brand strategies into localized, high-impact programs that drive consumer awareness, education, trial, and in-market execution. Operating in a highly matrixed environment, this role succeeds through strong cross-functional leadership, bottler partnership, disciplined execution, and measurable results.
Coca-cola · – PA – Philadelphia – Remote