Product Marketing & Category Specialist

Benefits

Additional Information

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : GTM Strategy Support: Assist in the development and execution of GTM strategies for Razer's product launches in the Asia-Pacific region, including conducting basic market research and supporting product positioning efforts. Market Insights: Monitor industry trends, competitor activities, and customer preferences in the AP region. Provide insights and recommendations to the team to support product enhancements and marketing decisions. Product Lifecycle Coordination: Support product lifecycle activities, including coordinating launch preparations, tracking product performance, and assisting in end-of-life planning. Pricing Analysis: Work with cross-functional teams to gather pricing insights and assist in evaluating competitive pricing strategies. Sales & Marketing Support: Collaborate with internal teams on sales forecasting, campaign planning, and demand generation initiative. Channel Training Assistance: Help in coordinating training materials and sessions for regional distributors, retailers, and partners to enhance product knowledge. Marketing Coordination: Work closely with the Marketing team to assist in campaign execution, including content preparation, audience targeting, and activity planning. Product Launch Execution : Assist in the coordination of new product introductions (NPI), ensuring smooth communication between global divisions, sales teams, and partners. Market Performance Analysis: Gather and organize product performance data, customer feedback, and market trends to support data-driven decision-making Pre-Requisites : Bachelor's degree in business management, Marketing, or a related field. 4-5 years of experience in product marketing, GTM strategy, or a related field. Strong analytical skills with a data-driven mindset, able to interpret data and provide insights. Ability to collaborate effectively with cross-functional teams, including Sales, Marketing, and Operations. Detail-oriented and solution-driven approach to work. Adaptability and willingness to learn in a fast-paced environment. Basic understanding of the tech product lifecycle and eagerness to manage multiple tasks. Experience in Consumer Electronics or Direct-to-Consumer industries is a plus. Passion for gaming and familiarity with the gaming and consumer electronics industry is an advantage. Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best. Are you game?