Director, International Commercial and Pandemic Communications

Benefits

Additional Information

A member of the Seqirus Global Communications team, the Director, Communications - International Commercial Operations and Pandemic Preparedness provides senior‑level leadership and strategic communications counsel to support Seqirus' international commercial and global pandemic objectives. The role develops and leads integrated communications strategies that enable business growth, new market access, product launches, portfolio expansion and pandemic preparedness across diverse, highly regulated international markets. Acting as a trusted advisor to International Commercial and Pandemic leadership team, the role plays a critical part in leadership messaging, change and transformation initiatives, and issues and crisis communications. The position partners closely with regional, corporate and functional stakeholders to translate CSL and Seqirus enterprise strategy, values and brand positioning into effective, compliant and commercially impactful communications. Principal Accountabilities Strategic Communications Business Partnering Serve as the primary strategic communications business partner to the VP International Commercial and Pandemic, providing senior‑level counsel on leadership messaging, commercial priorities, employee engagement, investment decisions, change management and reputation risk across Seqirus' international regions. Develop and lead an integrated international region commercial communications strategy aligned with Seqirus and CSL enterprise objectives, supporting business growth, new market access, product launches, portfolio expansion, and pandemic preparedness and response across international markets. Partner closely with International Commercial, Pandemic, Regional and Corporate stakeholders to ensure enterprise, regional and market‑level communication strategies and campaigns are effectively adapted and deployed across international regions, ensuring relevance, consistency, compliance and commercial impact. Design and deliver integrated communications strategies for international commercial projects and transformation programs, ensuring alignment with Seqirus and CSL enterprise priorities and the needs of diverse, highly regulated markets. Provide strategic stewardship of the Seqirus brand, style and visual identity across international commercial communications, offering guidance to regional teams and ensuring content across Seqirus‑owned channels and third‑party platforms is accurate, compliant, on‑brand and reinforces agreed commercial and corporate positioning. Work with cross-functional colleagues to strategically maximise the impact of scientific presentations, publications, regulatory submissions, product approvals, launches and company investments to support commercial objectives. Partner closely with HR and International Commercial Leadership Team to design and deliver internal engagement initiatives that strengthen employee connection to Seqirus' mission, commercial strategy and performance objectives across international regions. Lead the planning and delivery of key international engagement moments, including regional and global town halls, leadership forums, executive briefings, leadership visits, fireside chats and structured feedback mechanisms, ensuring consistency, relevance and impact across diverse markets. Media Content, Channels & Measurement Regularly review and maintain target lists of top tier media outlets in international markets and global health, develop strong relationships with influential journalists and ensure they are aware of CSL Seqirus and have a good understanding of influenza and pandemic preparedness. Actively pitch high quality product and corporate news stories to optimise earned media coverage and develop and monitor impact metrics. Act as a media spokesperson on behalf of CSL Seqirus for international commercial and pandemic businesses, using pre-approved material. Lead media training for the CSL Seqirus international commercial and pandemic spokespeople, ensuring executives are regularly trained and are well prepared for media interviews. Manage regional and local PR agencies when applicable, including agency selection, negotiation and managing budgets and performance. Ensure consistent, high-quality content for internal and external audiences across CSL and Seqirus owned channels, including intranet, enterprise platforms and employee communications tools. Establish and track communications metrics and insights to continuously improve engagement and effectiveness. Reputation, Community & External Engagement Strengthen and protect Seqirus' reputation across international regions through proactive media engagement, external stakeholder communications, partnerships and thought‑leadership activities, aligned with CSL and Seqirus enterprise frameworks. Serve as a primary media and issues‑management lead for international commercial and pandemic‑related topics, ensuring leaders are well prepared for media engagement and fully a