Additional Information
Job Title
Director, Sales NYC
Job Description
About The Position | Major Goals and Objectives and Location Requirements:
The Director, Sales is focused on identifying, cultivating, driving and closing new clients on strategic account growth and new business development across the territory. This role combines high-level client partnership development with aggressive new business acquisition. The ideal candidate will work with marquee agencies and brands while building a robust pipeline of new opportunities -as well as delivering the premium service and strategic thinking that defines our approach to the market.
You will own and grow your regional footprint as a strategic territory, cultivating, selling and managing a portfolio while aggressively pursuing new business opportunities and maintaining existing relationships and client base. You will be responsible for building brand equity across the region, cultivating C-suite relationships, and positioning our D/Cipher & MNI integrated advertising solutions as the go-to partner for brands and agencies seeking intent-driven, results-oriented campaigns.
As Director, Sales , you will leverage the robust MNI portfolio of products and solutions, with the D/Cipher platform and team at the forefront. D/Cipher is a People Inc. proprietary intent targeting platform-to help advertisers make informed media buying decisions both on and off People Inc. content. This is an exceptional opportunity for a proven sales leader who can balance strategic partnership development with the hustle of territory building.
Hybrid 3x a week- New York
In-Office Expectations: This position is a hybrid in-office role, with the ability to work remotely up to 2 days per week.
About The Position's Contributions:
50% Maintaining, Growing and Breaking New Clients
Drive aggressive new business acquisition targeting $5MM+ annual revenue opportunities
Bring a deep understanding of end-to-end digital media products to confidently position customize results-driven strategies
Position MNI solutions against the competitive landscape and articulate media strengths and weaknesses
Assess market potential and build meaningful relationships with local, regional, and national businesses
Prospect consistently through face-to-face meetings, strategic outreach, industry events, and branding initiatives
Penetrate organizations at the highest decision-making levels to uncover marketing challenges and deliver solutions
Build and manage a robust sales pipeline with consistent updates to management on opportunities and territory performance
Identify upsell and cross-sell opportunities across D/Cipher's intent targeting platform and MNI's premium inventory
Provide ongoing client management, including regular campaign performance reviews, marketing plan optimization, and educational events
Evaluate advertising revenue potential and communicate client needs to internal teams for customized presentations
45% Collaborative Strategic Account Leadership
Own and expand Key Account relationships in concert with regional Account Executives
Develop and execute strategic account plans that exceed growth targets and strengthen client partnerships
Structure and negotiate Letters of Understanding (LOU) agreements featuring multi-year spend commitments in partnership with the VP, Key Accounts Group and SVP, Media Strategy and Enablement
Partner with Sales Executives, Regional Leaders, and the KAG Board (KGB) on account strategy and performance reviews
5% Master Collaborator
Collaborate with internal D/Cipher-MNI teams including planning, marketing, research, account management, and ad-ops, among others
Deliver consistent updates on sales pipeline, percent-to-goal, territory performance, opportunities, and regional challenges
Partner cross-functionally to develop integrated media plans and compelling narratives for clients
Meredith · NY