Digital Strategy, Campaigns, and Channel Management
Develop and execute digital marketing plans that support Royce's sales, marketing, brand awareness, client engagement, and product promotion objectives
Oversee the day-to-day management of Royce's primary digital marketing channels, including email, website content, marketing automation, and social media promotion
Plan and execute recurring and short-term promotional campaigns
Recommend new digital approaches, content formats, and distribution strategies to improve engagement with clients, prospects, and financial professionals
Email Marketing and Marketing Automation
Lead the day-to-day strategy and execution of Royce's marketing automation programs, including email campaigns, audience segmentation, distribution logic, testing, reporting, and optimization
Conceptualize and execute email content and overall engagement strategy
Prepare, format, test, and send recurring marketing emails, including weekly communications and promotional campaigns
Maintain and optimize digital subscription preferences, audience segmentation, suppression rules, and list hygiene practices to improve email relevance, deliverability, and engagement
Coordinate with the firm's Legal Department to ensure all emails and related content are compliance approved and filed with FINRA when necessary
Test email content across devices and browsers for functionality, presentation, and user experience
Monitor email performance and use insights to improve subject lines, content structure, audience targeting, send timing, and engagement
Website, Content Distribution, and Social Media
Manage the content delivery process in Royce's content management system, including entering, updating, reviewing, and publishing web content
Build article drafts, coordinate proofs, and manage approvals
Manage posting schedule of all website content while working with the team to choose masthead slot for each, as well as mapping all content to audience
Coordinate social media promotion for new and existing content, tailoring messaging and format by platform
Maintain strong quality-control standards for all digital content, including proofreading, copyediting, link testing, formatting, and data accuracy
Analytics and Reporting
Manage digital analytics reporting across email, website, and social channels
Use analytics to identify opportunities to improve content distribution, metadata, audience targeting, client engagement, and website traffic
Build recurring and ad hoc reports that translate performance data into actionable recommendations for marketing and sales
Required Skills and Experience
5 or more years of digital marketing experience, preferably in B2B financial services, asset management, or another regulated industry
Strong hands-on experience with email marketing, marketing automation, segmentation, testing, and performance reporting
Experience with marketing automation tools (e.g. Pardot, HubSpot, Marketo, etc.). Pardot-specific expertise is not required at hire, but the candidate will be expected to become proficient within the first three months
Experience with web and/or marketing analytics (e.g., Google Analytics, Omniture, Coremetrics, etc.)
Practical use of MS Excel for ad hoc reporting (VLOOKUPs, pivot tables, etc.)
Highly proficient using HTML for formattin
Additional Information
Our Firm:
Royce & Associates, LP are pioneers in small-cap investing who've been actively managing portfolios since 1972. We specialize in actively managed strategies that invest in the broad and diverse small-cap universe with unparalleled knowledge and experience gained through more than four decades of investing. Royce & Associates, LP primarily conducts its business under the name Royce Investment Partners. In 2020, Franklin Templeton acquired Legg Mason Inc, parent company to Royce Investment Partners. Learn more about our firm by visiting us on the web, Royce Investment Partners .
The Royce marketing team is a small collaborative group with an entrepreneurial spirit. We work to support the firm's goals with the ultimate aim of building our brand and increasing engagement with clients and prospects.
Senior Digital Marketing Associate
Royce is seeking a hands-on digital marketer to manage the planning, execution, measurement, and optimization of the firm's core digital marketing channels, including email, website content distribution, marketing automation, subscriptions, social promotion, as well as analytics reporting. This individual will serve as the day-to-day lead of Royce's digital communications efforts, partnering with marketing, sales, and compliance to increase engagement with clients, prospects, and financial professionals; support product and content promotion; and drive traffic to royceinvest.com.
The ideal candidate is both strategic and execution-oriented, with the ability to develop campaign plans, build and test digital communications, analyze performance, and recommend improvements across channels.
Franklin Templeton · New York, NY