Enterprise Architect - Salesforce Marketing Cloud

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About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Do you thrive on shaping the strategic technological future of the world's leading brands? Are you a visionary architect who can orchestrate complex MarTech ecosystems to deliver hyper-personalised customer experiences at scale? Can you translate ambitious business objectives into scalable, compliant, and future-proof enterprise architectures? If you are a strategic technology leader with a consultancy mindset, strong stakeholder management skills, and a passion for driving innovation across enterprise MarTech landscapes, then you might be the Enterprise Architect we're looking for. What will your day look like? As an Enterprise Architect, you will be the strategic technical leader responsible for defining, evolving, and governing enterprise-wide MarTech architecture for our clients. You will operate at the intersection of business, technology, data, and innovation, translating business strategies into scalable architectural roadmaps that drive measurable business outcomes. You will act as a trusted advisor to both clients and internal stakeholders, ensuring that enterprise marketing ecosystems align with long-term business objectives while supporting innovation, operational excellence, scalability, and profitability. You will also act as an ambassador of VML MAP values, principles, and ways of working, contributing to the growth and evolution of the wider Tech & Data practice. More specifically, your responsibilities will include: Strategic Vision & Enterprise Roadmaps Define and maintain enterprise MarTech architectural roadmaps aligned to both short-term and long-term business goals. Translate complex business strategies into scalable technical visions and actionable transformation plans. Align enterprise architecture with broader business and marketing objectives to support growth and customer-centricity. Support clients in defining future-state architecture and transformation strategies. Enterprise Architecture & MarTech Orchestration Design and orchestrate complex enterprise MarTech ecosystems involving multiple platforms, marketing clouds, vendors, integrations, and data sources. Define scalable architectural blueprints and integration patterns across disparate systems and cloud environments. Ensure interoperability, scalability, performance, reliability, and operational efficiency across the wider technology landscape. Simplify and optimise enterprise ecosystems while maintaining alignment with strategic business goals Data, Governance, Privacy & Security Define enterprise-wide data architecture strategies, governance principles, and integration standards. Ensure compliance with data privacy regulations such as GDPR and CCPA through Privacy by Design principles. Establish architectural governance frameworks, standards, and best practices. Ensure enterprise solutions maintain strong security, scalability, and data quality standards. Innovation & Emerging Technologies Drive innovation initiatives and continuously evaluate emerging MarTech, AI, and cloud technologies. Identify opportunities to improve client ecosystems, operational maturity, and customer experiences through modern technology adoption. Stay up to date with evolving industry trends, enterprise architecture patterns, and best practices Champion AI adoption and innovation initiatives where relevant. Consultancy, Client Leadership & Business Growth Act as a trusted advisor to senior client stakeholders, including CMOs, Enterprise Architects, and business leadership teams. Influence strategic decision-making by connecting business needs with enterprise technology opportunities Support pre-sales, strategic consulting, innovation initiatives, and transformation programs. Partner with Account, Strategy, and Solution Consulting teams to identify growth opportunities and shape enterprise solution approaches. Balance technical excellence with commercial pragmatism to drive both client value and sustainable delivery outcomes. Cross-Capability Collaboration & Technical Leadership Operate across cross-functional and cross-capability teams, including Tech & Data, Experience, Strategy, Paid Media, Marketing Operations, Solution Consulting, and Account capabilities. Provide technical leadership across large-scale and complex client engagements. Mentor and support Solutions Architects, Technical Architects, Developers, and other technical specialists. Drive alignment across global teams, portfolios, and capabilities to promote reusable enter

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