Develop and lead strategic recommendations for direct response campaigns supporting one-time giving, including acquisition, retention, and reactivation efforts.
Own end-to-end execution of assigned marketing programs from concept through delivery, ensuring alignment with enterprise fundraising and audience goals.
Shape program direction by connecting campaign tactics to broader donor lifecycle and revenue strategies.
Identify and implement innovative approaches, including segmentation, creative optimization, and multi-channel integration.
Performance & Data-Driven Optimization
Analyze campaign and program performance to identify trends, insights, and opportunities for improvement.
Translate data into clear, actionable recommendations that enhance campaign effectiveness and ROI.
Monitor and manage program performance against revenue and expense targets.
Cross-Functional Collaboration & Influence
Partner with internal teams (marketing, analytics, operations, supply chain) and external vendors to execute campaigns and deliver business solutions.
Lead work across teams through influence, ensuring alignment on priorities, timelines, and deliverables.
Effectively communicate recommendations, performance insights, and strategic direction to stakeholders and leadership.
Operational Execution & Project Management
Oversee operational aspects of campaigns including pricing analysis, workflow management, production, inventory control, mail fulfillment, and delivery tracking.
Ensure accuracy, quality, and timely execution across all campaign elements.
Provide ongoing project management to ensure successful development and implementation of key initiatives.
Manage multiple projects simultaneously in a fast-paced, high-performing environment.
Budget & Resource Management
Manage and forecast budgets for assigned campaigns, balancing revenue goals and expense targets.
Partner with leadership to align program investments with strategic priorities.
Provide oversight on inventory, sourcing, and fulfillment processes in collaboration with supply chain partners.
Enterprise Representation
Represent the team in cross-divisional meetings and initiatives as needed.
Uphold and promote ALSAC's mission and brand in all internal and external interactions.
Job Requirements:
5-6 years of relevant experience in direct marketing, fundraising, or related field; Bachelor's degree preferred.
Strong knowledge of direct marketing and fundraising best practices, with ability to ensure brand integrity and campaign effectiveness.
Proven ability to develop and advise on strategy-not just execute campaigns.
Analytical aptitude with experience collecting, interpreting, and applying data to drive decisions and performance improvements.
Understanding of omni-channel marketing and integration across direct mail, digital, social, and mobile platforms.
Experience managing marketing programs against financial targets, including revenue and expense budgets.
Strong project management skills with the ability to manage multiple priorities and complex workflows.
Knowledge of production processes, print procurement, inventory management, and fulfillment operations (nonprofit experience a plus).
Excellent communication skills, both written and verbal, with the ability to influence cross-functional stakeholders.
Strong attention to detail and commitment to accuracy and quality execution.
Proficiency in Microsoft Office tools, including Excel and Word.
This position is based at ALSAC's National Executive Office in Memphis, TN and is eligible for a hybrid w
Benefits
Vision insurance
Additional Information
At ALSAC you do more than make a living; you make a difference.
We like people who are different...because we're different, too. As one of the world's most iconic and respected nonprofits, we know what it's like to stand out. That's why we're looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
The Advisor - Direct Response, One-Time Giving is responsible for developing, leading, and advising on strategic recommendations for direct response fundraising and awareness campaigns. This role provides end-to-end ownership of assigned marketing programs-primarily supporting one-time giving efforts, including Insert Media and Acknowledgement mail-with accountability for strategy, execution, performance, and budget management.
This position operates as a subject matter expert, working closely with senior leadership and cross-functional partners to drive innovative, data-informed solutions that enhance donor engagement, revenue, and overall program effectiveness.
Alsacstjude · Memphis, TN