Director, Experiential at Djeholdings

Strategy & Program Development
Lead the strategic development of integrated marketing, promotional, and experiential programs aligned to client business objectives
Translate client goals, cultural insights, and industry trends into clear program strategies and creative briefs
Guide cross-disciplinary teams in concept development and program ideation
Lead and facilitate brainstorm sessions and creative workshops
Develop program frameworks, activation strategies, and execution roadmaps
Ensure experiential programs are integrated across social, digital, PR, and influencer channels
Apply audience insights and industry trends to strengthen strategic recommendations and innovation
Account & Client Leadership
Serve as primary day-to-day client lead across assigned programs and accounts
Build strong client relationships and act as a trusted advisor on experiential and brand engagement strategy
Lead client communications including presentations, program updates, and strategic recommendations
Manage program scopes, timelines, and deliverables across multiple initiatives simultaneously
Understand client business objectives, competitive landscape, and industry dynamics to proactively identify opportunities
Identify and drive opportunities to grow accounts through new capabilities, program expansions, or strategic initiatives
Mentor and guide junior team members on account management and program execution
Experiential Production & Execution
Oversee the end-to-end planning and execution of experiential programs and brand activations
Lead development of production documentation including: Production timelines and schedules
Run-of-show documents
Vendor briefs
Staffing plans and training materials
Key messaging frameworks
Source, negotiate, and manage external vendors and production partners
Ensure operational excellence across program execution, troubleshooting challenges and implementing solutions in real time
Provide senior oversight during live activations and events
Financial & Operational Management
Manage program budgets, forecasting, and financial performance across accounts
Oversee program setup and tracking within agency financial systems
Ensure projects are delivered on budget and within scope while maintaining profitability
Review vendor contracts, invoices, and billing coordination
Monitor financial performance across programs and identify opportunities for cost efficiencies
Measurement & Reporting
Define program KPIs and success metrics in collaboration with clients and internal teams
Lead development of campaign recaps and performance reporting
Translate program results into actionable insights and strategic recommendations for future initiatives
Ensure measurement frameworks are aligned with client business objectives
Business Development & Agency Contribution
Support new business efforts, including RFP development, proposal writing, and pitch presentations
Partner with cross-disciplinary teams to develop integrated marketing concepts for prospective clients
Contribute to agency thought leadership, case studies, and award submissions
Actively build industry relationships and represent the agency within the experiential marketing community

Director, Experiential

About the role

Responsibilities

Requirements

Additional Information

Your Match

Company Intel

What employees say

Interested in this role?