Develop, implement, and measure strategic marketing plans and tactics globally using a customer-centric approach, helping to drive awareness, consideration, and purchase.
Formulate and execute marketing plans that leverage detailed analyses of customer segments, competitor activity, business trends, and market opportunities in partnership with product management. Ensure alignment with business strategy and goals as defined by the business leadership team.
Develop market launch strategy, implementation and sustaining plans supporting new product introductions to achieve revenue goals.
Drive incorporation of the product and services portfolio into broader customer workflows and customer journeys.
Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, paid search, and email automation.
Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.
Collaborate with team members and contribute strategic insight and content related to pan-Azenta awareness campaigns. Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
Assist with development of sales training and customer education material in collaboration with product management, R&D, and commercial teams.
Oversee campaign reporting and lead generation funnels driven by marketing activities. Interact with senior leadership related to marketing strategy and results.
Requirements
Bachelor's degree in Biology, Biochemistry, Cell Biology OR business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors. M.S, Ph.D., or MBA is preferred.
5+ years of experience in developing marketing strategies and implementing marketing plans that drive demand for products and/or services in the life sciences market.
Demonstrated ability developing strategic go-to-market plans to drive global adoption of new services and products.
Proficiency in digital marketing with experience that includes display advertising, search engine marketing and optimization, social media, and automation approaches.
Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills.
Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies.
Ability to translate performance metrics into impactful business decisions and a continuous improvement mindset.
Working Conditions/ Schedule
Onsite role in Burlington, MA 4 days/week
EOE M/F/Disabled/VET
If any applicant is unable to complete an application or respond to a job opening because of a disability, please email at Recruiting@azenta.com for assistance.
Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.
United States Base Compensation: $96,000.00 - $120,000.00
The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation
Benefits
Health insurance
Additional Information
Azenta Inc.
At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
All we accomplish is grounded in our core values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value and Integrity
Job Title
Global Product Marketing Manager, Sample Repository Services & Informatics
Job Description
At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
Azenta Life Sciences is a global leader in the life sciences space with headquarters in Burlington, MA, and offices and operations worldwide. We are a market leader in automated bio sample management solutions and genomic services across areas such as drug development, clinical and advanced cell therapies for the industry's top pharmaceutical, biotech, academic and healthcare institutions globally. We provide unparalleled capabilities with our lab analysis, sample management and storage services, informatics software, and consumables, with the largest installed base managing millions of samples globally.
How You'll Add Value...
We are seeking a highly motivated and experienced Product Marketing Manager (PMM) for our Sample Repository Services and Informatics portfolios to join our team. The PMM will drive the go-to-market strategy, growth, and adoption of our portfolio and will work closely with product management and marketing leadership.
Azenta · Us - Burlington, MA