Regional Marketing Lead, USA

About the role

Nscale is building the engine of superintelligence - a full-stack AI infrastructure platform spanning energy, data centres, and cloud. As we expand globally, the USA is a critical growth region for enterprise adoption, partnerships, and developer engagement. We are looking for a Regional Marketing Lead, USA to own and execute Nscale's go-to-market strategy across the region. This is a senior, hands-on role responsible for translating global strategy into pipeline, POVs, and market presence across North and South America. You will lead regional marketing execution across field marketing, account-based activation, partner programs, and demand generation, working closely with the USA Events Lead and Global Growth team to ensure all activity is aligned to priority accounts and converts into measurable commercial outcomes. You are the single-threaded owner of marketing performance in the USA, with approximately 30% travel expected. This role is based in Seattle or San Francisco, with flexibility for the right candidate.

Responsibilities

• Own USA GTM Execution and Regional Strategy
• Translate Nscale's global GTM strategy into a clear, actionable regional plan
• Define priority markets, accounts, and vertical plays across the USA
• Align marketing activity with Sales to drive enterprise engagement and pipeline
• Own Pipeline, POVs, and Regional Performance
• Be accountable for marketing-influenced pipeline, qualified POV creation and conversion, and account engagement across Top-200 and priority verticals
• Ensure all regional marketing activity is tied to measurable commercial outcomes
• Execute ABM and Field Marketing in Partnership with Global Growth
• Activate global ABM programs within the USA, aligned to priority accounts and campaign strategy
• Partner closely with the Global Growth team to align on target accounts, campaign priorities, and coordinated account-based programs in-region
• Translate global campaigns into local execution across field, digital, and partner channels
• Own conversion of ABM activity into meetings, POVs, and pipeline
• Partner with Events to Drive Commercial Outcomes
• Define target accounts, objectives, and success criteria for regional events
• Work closely with the USA Events Lead to align events with GTM priorities
• Ensure event activity converts into qualified meetings, POV opportunities, and pipeline
• Track and report on event-driven performance
• Drive Partner and Ecosystem Marketing
• Own regional partner activation in collaboration with Partner Marketing
• Identify and execute co-marketing opportunities with strategic partners across the USA, including hyperscalers, GSIs, and regional technology partners
• Ensure partner activity contributes to pipeline, POVs, and regional growth
• Own Regional Content, Storytelling, and Localisation
• Work with Product Marketing and Content & Brand to tailor messaging for key USA markets and audiences
• Ensure strong regional storytelling across case studies, sales enablement materials, and campaign and partner content
• Maintain a consistent and compelling Nscale voice across all regional touchpoints
• Bridge Enterprise and Developer Marketing Motions
• Partner with Developer Marketing to align enterprise GTM with developer-led adoption
• Support regional developer engagement through events, content, and community initiatives
• Ensure developer activity contributes to broader pipeline, usage, and growth
• Track Performance and Drive Continuous Improvement
• Own regional dashboards and reporting across key KPIs
• Deliver clear insights and recommendations to improve performance
• Contribute to weekly growth reviews and pipeline discussions
• About You
• 6+ years of experience in B2B marketing, ideally in cloud, AI, infrastructure, or deep-tech environments
• Strong experience in field marketing, ABM execution, and regional GTM programs
• Proven ability to drive pipeline and commercial outcomes through marketing
• Experience working closely with Sales and Partners in a regional context
• Strong organisational and execution skills, with ability to manage multiple workstreams
• Comfortable working in a matrix organisation across

Additional Information

About Nscale Nscale is the GPU cloud engineered for AI. We provide cost-effective, high-performance infrastructure for AI start-ups and large enterprise customers. Nscale enables AI-focused companies to achieve superior results by reducing the complexity of AI development. Our GPU cloud bolsters technical capabilities and directly supports strategic business outcomes, including cost management, rapid innovation, and environmental responsibility. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you'll build trust through openness and transparency, where everyone is inspired to do their best work. If you join our team, you'll be contributing to building the technology that powers the future.

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