The retail and mobility business landscape for petrol stations is evolving rapidly.
To stay ahead in this mobile-first era, Digital Marketing & Communication serves as a strategic platform that drives customer acquisition and boosts visit frequency at retail stations. It plays a critical role in attracting new footfall and deepening customer engagement through targeted digital communication and seamless platform experiences.
The Digital Marketing & Communication Manager will lead Shell Mobility Thailand's digital transformation journey-positioning Shell as the most loved brand. This role will drive customer engagement and sales through innovative digital marketing strategies and integrated online-to-offline experiences.
Responsibilities
Strategic Leadership
Lead Shell Mobility Thailand's digital strategy to grow brand preference and business performance per business plan.
Aligning with global brand & communications strategies.
Digital Marketing & Communication
Build a strong digital foundation for customer engagement across all touchpoints.
Drive online-to-offline conversion-from mobile to forecourt/storefront.
Manage Shell's digital channels: LINE Official Account, website, Facebook, mobile app etc.
Customer Experience & Innovation
Develop in-store digital experiences: screens, pickup systems, signage, connected vehicles.
Create seamless customer journeys across digital and physical platforms.
Media & Campaign Management
Oversee paid, owned, and earned media strategies (search, influencers, partnerships).
Inspire and manage creative, media, CRM, and digital agencies.
Ensure relevant and effective digital communication.
Social Media & Reputation
Lead social media community management and social listening.
Protect and enhance Shell's brand reputation online.
Performance & Optimization
Track digital performance and analyze data for budget and strategy improvements.
Deliver measurable business impact through well-executed digital campaigns.
Coordinate with global and local teams to ensure strategic alignment.
Liaise with internal units (e.g., Corporate Relations, Government Relation, Mobility Sales & Operations, Finance , CP) and cross-functional teams (e.g., NFR, Loyalty, Payment, Brands, Lubricants, Commercial Fuels, Bitumen) to ensure cohesive campaign delivery.
Requirements
Bachelor's Degree with 5+ years in Digital Marketing
Strong commercial, strategic and growth mindset
Excellent analytical and conceptual thinking
High level of self-motivation and personal accountability, with the ability to manage multiple priorities and deadlines independently.
Excellent stakeholder engagement and communication skills, with a collaborative approach to working across global and local cross-functional teams.
Adaptable to change and fast-paced environments
Fluent in Thai and English (spoken and written)
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DISCLAIMER:
Additional Information
Bangkok, Thailand
Job Family Group:
Sales & Marketing
Worker Type:
Regular
Posting Start Date:
April 30, 2026
Business Unit:
Downstream and Renewables
Experience Level:
Experienced Professionals
Job Description:
Shell · Bangkok, Thailand