Market Intelligence and Business Case Preparation - Strategic Market, Customer & Competitive Analysis, Business Case
Develop a thorough understanding of the overall market, including overall size/growth by submarkets & applications, industry trends/landscape, competitive & customer insights
Lead efforts in supporting the development of product requirement specification & business case including a detailed assessment of markets, competition, customer/ business growth plans, and specific levers driving topline revenue and operating profit for the product platforms.
Portfolio Strategy & Opportunity
Develop Product Line Roadmaps and secure portfolio competitiveness at the target markets.
Lead voice of the customer (VOC), primary and secondary research to facilitate the development of product strategies, product plans, and identification of new products and service opportunities.
Identify and lead strategic projects to evaluate and provide strategic direction for innovative growth opportunities that leverage technology trends, market trends, and integrated solutions.
Drive portfolio simplification & complexity reduction for margin expansion using core 80/20 principles
Lead strategic marketing and sales efforts in funnel development for business growth opportunities
Drive strategic price positioning and value pricing efforts to drive margin expansion.
Drive product mix shift and demand shaping strategies to expand margin
Manage New Product Introductions From Concept Development To Commercialization
Lead VOC to identify market requirements and trends to drive continuous improvements and to identify product enhancement opportunities.
Work closely with global new product development teams & coordinate cross-functional activities including product definition, product development, pricing, market introduction, sales tools, and promotion plans.
Drive PMO to lead NPD Stage-Gate processes to launch new products from concept to full commercialization
Working closely with Finance, leading the development of the pro forma with complete financial analysis and sales forecast for all proposed new products.
Develop the positioning strategy of all products and services considering the price, volume, share, and profitability.
Partners with Engineering and operations leaders in prioritization and scoping of critical product development projects. Ensures product development meets customer expectations and timelines.
Go-To-Market Execution & Launch
Lead marketing to develop and deliver training materials to support training programs.
Lead subject matter experts for assigned products to support internal team, field sales, distributors and end users.
Partner and collaborate with sales and commercial leaders to identify growth opportunities and drive new product customer penetration.
Drive the marketing communications team to develop appropriate collateral support for catalogs, launch kits, competitive alerts, sales communications, instruction sheets, etc. ensuring a successful commercial launch.
Portfolio Lifecycle Management, SIOP & Working Capital Optimization
Lead all product line marketing-related activities and champion cross-functional activities to maximize overall product line performance including revenue growth, margin improvement, cost reduction, quality and delivery.
Manage and oversee product specification, cost, quality, delivery, and data integrity for the HDCB division in China
Monitor and assess competitive products and programs and develop and implement proactive strategies to strengthen the product line's competitive edge.
Evaluate assigned portfolio for obsolescence and communicate recommended product replacement.
Active participation in SIOP process, providing guidance on new product demand streams, relevant mix shifts, product life cycle events, in alignment with defined process needs
Collaborates with internal business partners to ensure alignment on demand forecast, manufacturing plans, new product introductions, supplier performance and other related opportunities
PROFESSIONAL EXPERIENCE/QUALIFICATIONS
Bachelor's degree in engineering, operations, business/marketing, MBA strongly preferred.
Minimum 3 years of Product Management, Marketing, Strategy, Engineering, Business Development or related experience.
3 yrs plus hands on sales, application engineering and/or design engineering experience; proven track record of customer insight, application and business development, product design, VAVE or localization, with tangible growth result.
80/20 product line simplification and product line management experience.
Strong leadership skills with the ability to communicate, interact, and influence at all levels of the organization to drive results. Excellent presentation and written communication skills.
Regalrexnord · Xuhui, China