Senior Director, IMX, DE

About the role

As the architect of IMX in Germany, you will define how our portfolio shows up across the full consumer journey-seamlessly integrating media, content, partnerships, and experience. You will: Shape a best-in-class IMX strategy across all brands Orchestrate full-funnel connections that drive both brand equity and growth Lead high-impact media investment and optimisation across all channels Partner across Brand, Commercial, and Bottling teams to deliver unified execution Elevate performance through data-led decision making and advanced measurement You will also guide a high-performing team and a world-class ecosystem of agencies and platform partners-setting the standard for excellence, innovation, and accountability. The Profile You are a seasoned marketing leader with deep expertise in integrated marketing and media, equally fluent in creativity and analytics. 10-15+ years in IMX, media, or integrated marketing leadership Proven track record driving impact across complex, multi-brand environments Strong command of data-driven marketing, performance, and measurement Exceptional stakeholder leadership and team development capabilities Fluent in German Why This Role This is a rare opportunity to: Shape connections for one of the world's most iconic brand portfolios Operate at the intersection of creativity, culture, and commercial impact Lead transformation in a dynamic, highly competitive market Create What Connects If you're driven to build meaningful, measurable connections at scale-and to redefine what marketing excellence looks like- we'd love to hear from you.