Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned vertical. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns.
Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your vertical.
Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.
Regional Field Support: As an integral member of our global marketing team and the designated IMM for your region, you are responsible for local activities and regional field support.
Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. Continuously improve based on campaign performance and feedback.
Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.
Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned verticals and the segment HQ team.
Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams.
Events & Tradeshows: Strategically use events, webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned vertical.
Additional Information
Why you'll love it here
Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact.
Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5.
ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you'll have the opportunity to share in our company's success through stock options.
Work-life balance and Well-being - We offer time off when you need it, special leave days for life's big moments, and a flexible hybrid work model tailored to local regulations.
Career mobility - Yo
Benefits
Dental insuranceVision insurance401(k)Paid time offRemote work optionsFlexible scheduleEquity / stock optionsPerformance bonusParental leave
Additional Information
Working at Infobip means being part of something truly global. With 75+ offices across six continents, we're not just building technology - we're shaping how more than 80% of the world connects and communicates.
As employees, we take pride in contributing to the world's largest and only full-stack cloud communication platform. But it's not just what we do, it's how we do it: with curiosity, passion, and a whole lot of collaboration.
We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.
If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.
Let's build what's next, together.
What this role is all about
Senior Integrated Marketing Specialist is a key role in Regional Marketing responsible for the development and execution of integrated marketing strategies within the assigned vertical, focusing on brand awareness, thought leadership campaigns, local activities and regional field support.
The scope of work is focused on campaign leadership and event management to ensure effective localization, impactful content and marketing activities that align with the company's goals and enhance regional engagement.
Infobip · Chicago (usa)