Additional Information
Join the team changing the future of entertainment. Fire TV is an industry-leading media experience and one of the most innovative and fastest-growing businesses in consumer devices, with over 50 million active customers. This role joins a passionate, fun team where everyone has an entrepreneurial spirit, unrelenting tenacity to get things done, and focus to deliver significant impact on our customers' lives.
The Campaign Manager will be responsible for owning and developing measured, scalable and breakthrough integrated communication strategies and campaigns that build awareness for the Fire TV products. As a core member of the team, you will leverage key customer, business, creative and media insights to craft integrated communications and plans with clear objectives, strategies and deliverables. You will collaborate and influence horizontal teams on the development of integrated campaigns, working closely with cross-functional partners from ideation through execution. You will also work collaboratively with creative, media, engagement, PR and onsite partners, in addition to business and global stakeholders. You will leverage market research and consumer insights to guide positioning and messaging recommendations and maintain brand consistency in multi-channel communications.
The ideal candidate is passionate about meeting customer insights with creative campaigns, and can synthesize inputs into clear strategies. You should have proven ability to lead multi-channel campaigns from creative to execution. You should be a creative problem-solver and have strong attention to detail, with the ability to flex between thinking big and diving deep.
Key job responsibilities
- Ownership of strategy development and integrated communications briefs, with oversight across all aspects of the campaign process from strategy to ideation to execution to measurement.
- Drive collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, product, measurement and beyond.
- Oversee the execution of wide scope media campaigns through the creative allocation of media tactics and delivery of standard and custom creative in partnership with media and external partners.
- Work in partnership with research & insights teams to design learning agendas and measurement for integrated communications plans.
- Craft detailed documentation to lead communication plan and campaign reviews with senior leaders & stakeholders and global partners.
- Apply key learnings to inform decision making through research & analysis, financial analysis & testing.
- Understand constraints & challenges; but lead with a creative solution mindset, to find ways in, break down barriers & illuminate opportunities.
A day in the life
In this role, you will own and influence Fire TV marketing campaigns, working closely with cross-functional partners from ideation through execution. You will work collaboratively with creative, media, engagement, PR and onsite partners, in addition to business and global stakeholders.
Amazon.com · Seattle, WA