Marketing Senior Specialist, Media Planning

About the role

Our team at ZMedia is responsible for developing and executing the marketing strategy across all paid channels, including Video, Audio, Digital, Search, and Social, to achieve both Brand and Performance goals. We play a crucial role in helping people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. Our team is customer-focused, collaborative, data-informed, and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns. As a Marketing Sr. Specialist, Media Planning, you will help shape and activate intelligent, data-informed paid media strategies that drive both brand awareness and measurable business impact. This role will support planning across our Brand, Buyer, and Seller campaigns. You'll have the opportunity to expand your expertise in cross-channel planning, performance optimization, and AI-enabled media activation while directly influencing how millions of consumers engage with Zillow's products and services. You Will Get To: Translate brand and business objectives into full-funnel media plans that balance communication goals, efficiency and performance Leverage automation tools, platform algorithm and AI-driven optimization strategies to maximize media effectiveness Manage day-to-day campaign activities, ensuring projects are delivered on time, on budget, and on brief Oversee campaign budgets, flowcharts, and media authorizations Develop and coordinate process documents, workback schedules, and status reports Manage digital campaign implementation, including tagging, QA, and process documentation Coordinate creative trafficking and documentation Monitor competitive activity, industry trends, privacy shifts and emerging ad technologies to proactively evolve Zillow's media strategy Build and maintain strong partnerships with internal teams, external agencies, and vendors This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions. In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance and location.