Director, Product Marketing (Payment, Platform)

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

Responsibilities

• This role is based in San Francisco, CA.
• Help to build Product Marketing as a global discipline at Airwallex, hiring top-class PMMs and establishing a high-functioning team.
• Develop a compelling value proposition for various Airwallex product lines, working closely with our Product, Commercial, and Strategy teams.
• Have a deep understanding of audience segments and customer personas, and effectively adapt our core product and commercial messaging.
• Develop and own our playbook for driving adoption of various new products and features, working closely with colleagues across Marketing and Sales.
• Be responsible for the creation of collateral and enablement materials that help our commercial teams articulate our differentiated value.
• Surface customer and competitor insights that enrich our understanding of the Airwallex product and of our buyer personas.
• Actively contribute to projects related to pricing and bundling, craft value-based narratives, and drive adoption of premium tiers.

Requirements

• We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
• 15+ years of Marketing experience, with a strong focus on B2B Product Marketing.
• Track record of building and leading high performance teams, focused on outcomes.
• Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
• Exceptional communication and collaboration skills, both internally and externally.
• An ability to thrive under pressure, navigate ambiguity, and remain adaptable.
• An entrepreneurial mindset and a willin

Additional Information

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

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