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Global Product Leader-NDT Sensors

External
Wabtec logoWabtec · State College, PA
Full-timeOn-site3w ago
BudgetingDocumentationLeadership
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Vision insurance

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The Global Product Leader is a critical role within the Evident Test & Measurement Global Product Management & Marketing (PMM) organization. Reporting to the Director, Global Product Management for the assigned product line, this role is responsible for sustaining and growing the market share of their assigned products or product lines, encompassing connected devices, software, and digital workflow solutions strategies, while maintaining a long-term vision to meet market needs. The Global Product Leader will monitor and report on the development of assigned Product and/or Product Line P&L against targets and key product market share development globally, as well as within regions and targeted market segments. In this effort, this role will ensure close coordination with the Director, Global Product Management, as well as with the Director, Global Product Marketing and their regional team members. The Global Product Leader will benefit from enhanced market intelligence data (VoC, VoS, win/loss root cause analysis, industry trends, market share, market opportunity in targeted segments, competitor activities/trends) that is regularly collected and reported to the Global PMM leadership team. It is critical that the Global Product Leader utilizes this enhanced market intelligence data to focus our efforts toward Innovation that Matters. The Product Management team must continually refine our development strategies and priorities to create products and solutions based upon what actually matters to our customers. The Global Product Leader is responsible for the development and maintenance of their assigned Product and/or Product Line Strategies and Product Road Maps (PRM). This activity will be coordinated with the Director, Global Product Management. Together, they will designate Global Working Groups comprised of team members from Global Product Marketing, Sales, Application Engineering, and R&D to validate and refine Product Line Strategies and Product Road Maps (PRM). The Global Product Leader is responsible for regular collaboration and coordination with R&D to ensure that PRM projects are well executed, and for execution of Product Launch / NPI activities with Winning Go-To-Market strategies and unparalleled Unique Customer Value Propositions. Launch / NPI activities must be well-coordinated with Product Marketing, Global Marketing Communications, Application Engineering and Sales. Job Duties Product Roadmap Development and Management: Development and maintenance of a detailed Product Road Map (PRM) for the assigned product and/or product line(s). Provide clear specifications for development projects as well as clear prioritization of features/functions to direct product development, production, and launch. Provide updated Product Road Map documentation on a quarterly basis, taking into account actual project status and impacts. Collaborate with R&D leaders and Program Management Office to ensure that PRM plans are regularly updated in OnePlan tool. This activity is critical to allow for development prioritization, planning, budgeting, and overall project execution. Under the direction of the Director, Global Product Management, participate proactively in building relationships with strategic key accounts and opinion leaders who will influence broader market acceptance (such as OEM & Asset Owner who define the to-be testing standards) to drive growth in the long-run, fuel product development efforts and ensure relevance of strategic plans. Long-term Product Planning: Market Opportunity Identification: Working with Product Marketing & Sales to conduct market analysis to identify opportunities and key market and customer segments, and to gather information on customers and competitors. Anticipate market trends and plan the lifecycle of assigned products, including launch, maturity, and sunsetting. Close collaboration with Supply Chain and Manufacturing to coordinate the product sunsetting process, ensuring proper part availability for service to EOL, and minimizing extra inventory to be scrapped after sales and service activities end. Development of Winning Go-to-Market Strategies and Launch Materials (NPI Packages): Lead the New Product Introduction (NPI) process start-to-finish, working with stakeholders to meet launch deadlines. Collaborate with Product Marketing to develop requirements for global & regional marketing campaigns to ensure successful market introduction and sustainment. Value Proposition and Message Definition: Collaborate with Product Marketing to define the value proposition for new products and support the development of key messages for marketing campaigns. Creating content of all detailed documents for product launches, including technical data sheets, user manuals, competitive analysis, and sales support materials. Align with Marketing Communications on web and collateral plans for launch. Job Requirements Education: Bachelor's degree in engineering, Science, or related field. Expe


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