Additional Information
Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Job Summary:
The Account Manager is pivotal in owning the B2B customer relationship in the largest and most complex healthcare delivery networks (e.g. Health systems/HSs, State CDC Awardees, major health departments and Federally Qualified Health Systems/FQHCs). The role of the Account Manager is to serve as the primary liaison with our largest customers and to engage C/D level clinical & non-clinical stakeholders to understand unique customer needs & priorities and to deliver a customized value proposition. This role will meet and/or exceed sales performance objectives in an assigned territory by developing, implementing, and executing an integrated territory business plan encompassing key customer targets and key accounts. Able to provide scientific and clinical information within the disease state area and approved products. Deliver clinically brand sales presentations of approved products to physicians, APPs, medical staff, and other appropriate clinic personnel by utilizing customer engagement selling model. Effectively utilize and manage all resources to optimize customer engagement. Participation in training and development programs while abiding by all industry and corporate policies and procedures. Successful outcomes will include convincing HCPs to prescribe product to appropriate patients within indication, servicing their accounts and being aligned to the overall brand system.
Key Job Responsibilities:
(Duties may include, but not limited to all or some of the following)
Build partnerships with large-organized customers, incl. IDNs, Academic Centers, and key decision-makers (e.g. Chief Medical Officers, Pharmacy Directors, Infectious Disease Specialists and P&T Committee members)
Achieve and exceed sales targets within the assigned territory by developing, implementing, and executing an integrated business plan for key accounts to maximize sales.
Identify and engage key influencers, ensuring designated customer interaction expectations are met, with a focus on top target customers.
Plan and organize activities to achieve call metrics, optimizing coverage and frequency to key customers to maximize access and sales opportunities.
Deliver comprehensive clinical brand presentations to physicians and other healthcare professionals, driving appropriate product utilization.
Understand the healthcare delivery system within each assigned customer, including the physician hierarchy, key pharmacy personnel, and clinical nursing staff.
Develop in-depth product and competitor knowledge, staying informed about local and regional market trends.
Analyze local trends to identify long and short-term goals, crafting a robust product launch business plan.
Collaborate with peers in the sales organization to share best practices and strategies.
Provide feedback on marketing strategy, analyze the effectiveness of sales activities and territory performance, and develop territory plans with the Regional Sales Director, brand team, and other support partners to deliver exceptional customer experience.
Manage the territory budget to support sales and marketing activities effectively.
Complete administrative tasks promptly, executing the company brand strategy and tactics within the assigned geographic area.
Participate in training and development programs to enhance skills and knowledge.
Maintain adherence and compliance with all corporate and industry policies and procedures.
Why you?