Senior Marketing Programs Manager, APAC

About the role

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people. How We Work: At Proofpoint you'll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values: Bold in how we dream and innovate Responsive to feedback, challenges and opportunities Accountable for results and best in class outcomes Visionary in future focused problem-solving Exceptional in execution and impact Corporate Overview Proofpoint is a leading cybersecurity company protecting organizations' greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber-attacks. Leading organizations of all sizes, including more than half of the Fortune 1000, rely on Proofpoint for people-centric security and compliance solutions mitigating their most critical risks across email, the cloud, social media, and the web. We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. That's why we're a leader in next-generation cybersecurity. Protection Starts with People. Proofpoint. Proofpoint is looking for a Senior Marketing Programs Manager to lead and scale our email and webinar demand generation programs in APAC, covering India, Australia, New Zealand, and South East Asia regions. This role sits within a centralized global demand generation function and partners closely with regional field marketing teams to deliver high-impact, consistent, and scalable programs that drive pipeline. This is a highly cross-functional role ideal for someone who thrives at the intersection of strategy, execution, and optimization, and is passionate about delivering the right message to the right audience at the right time. Your day-to-day Own and scale core demand channels (Email & Webinars): - Own the APAC email marketing channel, including campaign calendar, strategy, execution, testing, and performance reporting - Plan and execute a quarterly webinar program (live events, demos, eSummits) aligned to regional priorities and pipeline goals - Drive consistency and scale by standardizing processes, templates, and best practices across programs Partner with regional and global stakeholders: - Act as the primary liaison between global demand gen and APAC field marketing, ensuring alignment on priorities, messaging, and execution - Support field, campaign teams with email and webinar program strategy and execution - Collaborate with content, product marketing, and sales to source webinar topics, speakers, and messaging Execute and optimize programs end-to-end: - Manage full lifecycle execution in Marketo, including program builds, email sends, smart lists, and nurture streams - Build and maintain targeted nurture programs by product, persona, and industry - Oversee webinar program execution from concept through promotion, delivery, and follow-up - Develop and manage segmentation strategy and database health to improve targeting and engagement Drive performance and continuous improvement: - Create and execute A/B testing strategies across email and webinar channels (subject lines, timing, formats, etc.) - Monitor and report on program performance, including engagement, conversion, and pipeline influence - Ensure adherence to email deliverability and compliance best practices - Build and maintain a library of templates and scalable assets for reuse across regions What you bring to the team - 5-7 years of experience in B2B demand generation, with strong hands-on expertise in email marketing and webinars - Proven experience executing integrated, multi-channel campaigns that drive measurable pipeline impact - Strong proficiency in Marketo and Salesforce (required) - Experience with webinar platforms such as ON24, BrightTALK, or Zoom - Deep understanding of segmentation, lead lifecycle, and nurture strategies - Knowledge of email deliverability, anti-spam regulations, and best practices - Strong project management skills with the ability to manage multiple stakeholders and priorities across regions - Experience working in a global + regional (matrixed) environment is highly preferred - HTML and/or CMS (e.g., Drupal) experience is a plus What success looks like - Scalable, repeatable email and webinar programs that drive consistent pipeline across APAC - Strong alignment between global strategy and regional execut