Experiential Marketing Lead

Responsibilities

• Define Our Experiential Strategy and Event Portfolio
• Conceive and Direct Brand Experiences That Break Category Norms
• Build Scalable Experiential Systems and Playbooks
• Lead Cross-Functional Creative and Commercial Planning
• You'll run kickoff meetings that align sales, applications engineering, product, and leadership on experience goals, creative direction, and commercial targets. You'll manage dependencies, solve problems, and run post-event retrospectives that feed learning back into the next iteration.
• Define and Own Experiential KPIs and Attribution
• Manage and Evolve Vendor and Agency Partnerships
• Drive Brand Experience Innovation Across the Full Portfolio

Requirements

• 7-10+ years of experience in experiential marketing, brand activation, or event strategy, with at least 3 years in a leadership role owning a multi-e

Benefits

Additional Information

About Standard Bots Standard Bots is America's industrial robot company. We're building the world's most accessible robotics platform to bring AI-native automation into manufacturing and beyond to propel human productivity toward a more abundant future. We're looking for an Experiential Marketing Lead to reimagine how Standard Bots shows up in the world. You'll conceive and direct distinctive, memorable brand experiences that stop engineers and operators in their tracks - experiences that communicate our vision for Physical AI and make people want to engage with Standard Bots. You'll own the full portfolio: from flagship trade shows to intimate customer summits to bold, unexpected activations. Your work will set us apart in an industry where most exhibitors blend into the background. You'll report into marketing leadership and partner closely with the CEO and Chief Commercial Officer to ensure every experience drives both brand impact and measurable commercial outcomes. Role overview This is a creative leadership role for someone who combines experiential design sensibility with commercial acumen and operational rigor. You'll own the vision for Standard Bots' event and activation strategy: deciding which stages matter most, designing experiences that reflect our brand and values, building the systems and partnerships to bring those experiences to life at scale, and measuring what actually moves the needle. You'll think like a creative director, work like an operator, and speak the language of revenue attribution. Standard Bots' 2026 vision is to become America's most distinctive and memorable robot exhibitor. This means expanding into new verticals - aerospace, defense, automotive, food and beverage, packaging, healthcare, construction - and using each stage not just to generate leads, but to fundamentally shift how manufacturers think about automation and our role in it. The 2026 calendar includes Automate, IMTS, Fabtech, Pack Expo, Modex, Shot Show, a Summer Open House, and multiple strategic activations - each with a distinct creative brief and experience design.

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