Manages multiple research projects to develop business and customer insights to drive business objectives.
Manages workstreams of research projects and tracking programs designed to provide greater insights to facilitate gain insights around Nationwide's performance relative to the competition among key audiences
Documents the efforts of the business subject matter experts; conducts the business alignment and scoping sessions.
Gathers, analyzes, and interprets a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve research output and marketing and business outcomes.
Drives the initiative to build on and/or improve existing research to solve business problems
Interprets research results and shares with internal stakeholders.
Builds data visualization to support business needs.
Designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
Helps drive marketing action and results through the interpretation and application of data and research findings.
Helps facilitate business implementation planning sessions.
Facilitates post-implementation checkpoint with business units to ensure best in class solutions are implemented.
Influences change and gains support from leadership and key partners for the development of new processes and methods
Develops governance, documentation, and training around new processes
Increases efficiency of the organization and end-to-end value stream with process, data, technology, and centralization.
This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week.
Job Description Summary
Additional Information
If you're passionate about becoming a Nationwide associate and believe you have the potential to be something great, let's talk. At Nationwide®, "on your side" goes beyond just words. Our customers are at the center of everything we do and we're looking for associates who are passionate about delivering extraordinary care.
Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and deep understanding from marketing research. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!
As a Marketing Research Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for custom research projects, including the development and maintenance of longitudinal tracking programs and related analyses. This can also include developing the business understanding necessary for research projects, obtaining, and managing related data, performing analyses, interpreting results, providing insights to internal clients, and helping implement insights to marketing decisions. May lead small cross-functional teams and multiple concurrent projects.
You will be responsible for managing multiple research projects from initial scoping through final presentation of results. You will help determine appropriate research methodology, sampling approach, questionnaire and/or discussion guide design, manage third parties, and develop and maintain research plans for internal clients.
Nationwide · Ohio - Columbus, One Nationwide Plaza