Manager, Retail Experience & Events

About the role

Role Overview The Manager, Retail Experience & Events is responsible for the visual presentation and in-store brand experience across all AMBSE retail locations - permanent venues, in-stadium shops, pop-up activations, and future brick-and-mortar expansion. AMBSE retail is in an active growth phase, and this role helps write the playbook for what fan-facing retail looks and feels like as the portfolio scales. Every touchpoint should reflect the standard of one of the most recognized sports and entertainment organizations in the country - and this manager is the person who holds that line. Reporting to the Director of Retail Operations, this manager brings a strong visual merchandising foundation and a brand-first mindset to the day-to-day execution of store environments. They also serve as a supporting on-site retail presence during major stadium events, working in close coordination with the Director of Retail Ops who leads event operations overall. This is a role for someone who thinks in brand language - who sees a floor set as a storytelling opportunity and holds themselves to a standard that goes beyond moving product off a shelf. Roles & Responsibilities Visual Merchandising & Store Experience Set and enforce visual merchandising standards across all AMBSE retail locations, ensuring every environment reflects brand intent and drives commercial performance Own floor layout, fixture strategy, and product presentation - translating buyer assortments into compelling, shoppable brand stories Lead all seasonal resets, game day refreshes, and event-driven floor changes with consistency and a strong visual eye Partner with the buying team to ensure assortment is merchandised to brand intent across all locations and activation moments Conduct regular store walks and maintain photo reporting cadence to track execution standards and identify gaps Oversee in-store signage, promotional displays, and rollout of visual updates across locations Brand Activation & Pop-Up Lead visual execution for retail pop-ups, off-site activations, and fan experience moments - applying the same brand discipline as permanent locations Partner with marketing and partnerships teams on product storytelling and activation presentation, ensuring retail reflects broader campaign priorities Support retail presence at key calendar moments including season openers, player launches, and NWSL inaugural programming Events Support Serve as retail's on-site presence for third-party stadium events - concerts, college football, and other activations - ensuring all locations are event-ready before gates open Coordinate with stadium ops, security, and 3rd party partners on ideal retail locations and setup, product approval, and event-day readiness Monitor customer flow and queue management across stadium retail locations during events; flag and correct line issues that affect traffic or fan safety Attend pre- and post-event meetings as retail operations representative; escalate issues and communicate outcomes to the Director of Retail Ops Handle owner-level retail needs and special accommodations during events with discretion and urgency Qualifications & Education Bachelor's degree in Merchandising, Marketing, Business, or related field 5-7 years of experience in visual merchandising, retail store experience, or brand activation - sports, entertainment, or consumer brand environment preferred Proven ability to translate brand identity into physical retail environments across multiple locations Experience managing seasonal resets, floor sets, and retail activations in a fast-paced, high-volume setting Familiarity with sports retail, licensed product environments, or stadium operations is a plus Must be available to work select nights, weekends, and game days as required by the event calendar Required Skills Strong visual eye with the ability to execute and maintain consistent brand standards across locations Organized and detail-oriented - tracks execution through photo reporting, checklists, and follow-through without being managed Comfortable in high-pressure, event-driven environments where precision and composure matter equally Collaborative across functions - works effectively with buying, marketing, ops, and stadium teams Proficient in Microsoft Office; experience with project management tools (Monday.com or similar) a plus Strong verbal and written communication skills; comfortable escalating issues and reporting outcomes clearly