Director of Marketing & Communications

About the role

The Director of Marketing and Communications works directly with the Director of Sales & Marketing and Field Directors of Sales & Marketing to manage the development, implementation and oversight of Marketing and PR strategies for three properties. Responsible for managing website, email campaigns, print collateral, public relations, social media and other supporting marketing and communication channels for the properties. Responsible for entertaining and maintaining relationships with existing marketing partners, suppliers, OTA Account Executives, media, local influencers as well as building new relationships to generate partnership opportunities and drive revenue for the hotels. Work with Corporate Communications, Corporate Brand and Field Sales teams to develop and execute the hotel's overall strategic marketing, public relations and social media programs including but not limited to; marketing plans, media relations, community relations, and internal communications, content creation, content scheduling, all in conjunction with corporate directives. ESSENTIAL FUNCTIONS Formulate and execute rooms focused Marketing and PR initiatives. This includes, but is not limited to, print/digital promotions, national & local email campaigns, third party (i.e. AmEx, Consortia, Publications, etc.) email/direct marketing initiatives, website, social media planning and execution, writing and editing press releases and other communications, local/regional pitching efforts and oversight of PR agency and any external support teams Formulate and execute Food & Beverage related Marketing and PR initiatives such as check stuffers, menu designs, updating website with new menus and content, social media, updating/working with design team for all collateral and strategic planning with department heads to create profitable offerings, and pitch national/local media. Formulate and execute Spa and Retail related Marketing and PR initiatives such as check stuffers, trunk shows, interviews and articles, updating website with special offers/new treatments, social media, strategic planning with department head to create profitable offerings, and pitch national/local media. General support for all property Directors of Sales & Marketing. This includes, but is not limited to answering general Marketing and PR inquiries, attending meetings, working as main contact. Serve as day to day contact for outside PR agency, manage and provide direction for media visits, media entertainment, creating itineraries, etc. Website management. Complete monthly audits of website content to ensure it is accurate and updated. Work with department heads to update all necessary information with copy, imagery, etc. as well as lead brainstorming sessions to generate content that will ultimately lead to a purchase. Media planning and ad execution. Work with Corporate Digital Marketing team to determine media plan, SEO, PPC and web analytics. Budget analysis and maintenance. Work with the Directors of Sales and Marketing to ensure department stays within expense budget while moving dollars to and from various line items to prioritize and execute the most profitable projects. Work with revenue management department to monitor and leverage online listings with all major online travel sites. Work with revenue management to position rates for success Responsible for managing marketing and communication coordinators Manage URL Listings Execute all email marketing programs Execute trafficking and creation of online newsletter Execute trafficking and tracking of direct mail campaigns Execute planning, promoting and coordinating special events including but not limited to customer appreciation events, socials, press trips, customer FAM trips and outdoor activities, photo shoots. Lead the coordination, organization and management of annual programming planning through MIPS Run all dedicated hotel social media accounts, across Facebook, Instagram and X. Coordinate and execute dedicated social media photoshoots. Coordinate and execute paid social campaign strategies to drive hotel, food and beverage, spa, retail revenue. Serves as brand representative for internal and external purposes; promotes and protects brand equity. Supports the execution of marketing co