Lead equipment and portfolio-level positioning and messaging to ensure differentiation in the market and alignment with customer needs such as reliability, redundancy, scalability, energy efficiency and speed to deployment
Provide leadership, direction, and development to team members, fostering a collaborative, high‑performance environment that aligns with organizational goals and supports team growth, accountability, and long‑term capability building
Plan and execute integrated equipment launches in collaboration with Corporate Marketing, Engineering, National Accounts, and the Product Business Units, delivering clear, timely and impactful got-to-market assets
Develops and execute integrated marketing programs-including digital campaigns, product launches, sales tools, and channel enablement-to drive demand, expand market share, and support revenue targets for core and emerging equipment offerings
Support full lifecycle product marketing initiatives from new product introduction (NPI) through end-of-life (EOL), incorporating customer, sales and market feedback to inform product roadmaps
Lead and manage relationships with external agencies and creative partners to deliver high‑quality launch campaigns. Provide strategic direction, set clear expectations, and ensure alignment to brand guidelines, business objectives, timelines, and budgets
Own and oversee content strategy for digital channels including websites, email campaigns and social media to drive awareness, demand and solution adoption
Track and analyze marketing performance metrics, adjusting strategies to maximize impact and ROI
Requirements
Bachelor's degree in liberal arts, journalism, communications or marketing
8 + years of proven experience in B2B marketing, product marketing, go-to-market strategy, and product launches. Preferably in the manufacturing or industrial sector
Strong understanding of marketing principles, including product positioning, messaging, and go-to-market strategies
Knowledge of commercial HVAC equipment technologies or related B2B equipment markets
Ability to translate technical concepts into customer-focused messaging
Excellent strategic thinking and project management skills for complex launches and campaigns
Skilled in content development for collateral, presentations and digital assets
Strong analytical skills to measure performance and optimize marketing programs
Exceptional communication and presentation abilities for internal and external audiences
Ability to manage multiple projects in a fast-paced environment and meet deadlines
Collaborative mindset with the ability to build relationships across teams and external partners
Work visa sponsorship is not available for this position
10 years of experience in the commercial HVAC or related technology sectors
Benefits
The ability to make an impact and shape your career with a company that is passionate about growthThe support of an organization that believes it is vital to include and engage diverse people, perspectives, and ideas to achieve our bestDaikin Applied offers the following benefits for this position, subject to applicable eligibility requirements:Multiple medical insurance plan options + dental and vision insurance401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributionsCompany provided life insurance + optional employee paid voluntary life insurance, dependent life coverage and voluntary acDental insuranceVision insurance401(k)
Additional Information
Join the world's largest HVAC company, named by Forbes as one of America's Best-In-State Employers 2025!
Make your mark at the world's largest HVAC company
Daikin Applied is seeking an Equipment Marketing Manager who is responsible for leading solution-level go-to-market strategies for our product portfolio, driving education, market adoption, differentiation and growth. Acting as the central marketing liaison across product teams, this role aligns complementary technologies into a unified value proposition, tailored to the needs of building owners, operators, engineers and sales partners. The Marketing Manager partners closely with Product Marketing, Sales, Engineering and the Equipment Business Units to define positioning, execute launches and translate technical capabilities into customer-centric messaging that improves sales effectiveness. By connecting product messaging to customer needs, this role develops and oversees integrated marketing programs and sales enablement tools that help the field confidently position our solutions in a highly competitive, mission-critical market. This is a leadership role that involves developing a team, providing direction, coaching and support to ensure strong performance and alignment to strategic goal. Come be a part of an exciting journey at Daikin Applied, where innovation and excellence drive our every endeavor!
Location: Plymouth, MN, Hybrid
Daikinapplied · Plymouth, MN 55441